Business advertising

General writing pens are as basic to office operations as stationary, paper clips and business cards. We would never think of running out of them. However it's a different story when it comes to promotional pens. They are generally viewed as an optional item, something we order only when we want an inexpensive give away item.
Promotional pens are custom printed and include company information like name, address and phone number. They can include an advertising message, or web address. They differ from general writing pens in that they are used to promote a business, product/service or event. If you look at them and how they are used, you'll soon discover that they are an excellent advertising medium, a real asset to any company. What better way to introduce your company, roll out a new product or service or list your website than with a promotional pen?
Think of how many times you have asked a waiter, insurance agent, receptionist, attendant or other company representative, "Do you have a pen?" when you're ready to pay your bill or sign a document. Someone will typically scramble for a pen until one is found. You may have to go through a pen or two before finding one that looks presentable and works well enough to complete the transaction.
Clever managers have taken care of this issue by purchasing promotional pens regularly and strategically placing them throughout their establishments. This makes it convenient for customers to locate them when needed and ensures that customers have an attractive, functional pen for transactions. Added benefits are that pens provide contact information in a format that's more practical than a business card and promotional pens arm customers with a way to advertise and promote without making a sales pitch!!
Firms like banks and hotels use an unimaginable number of pens that are free to customers and placed everywhere. These firms know that pens are affordable, practical, functional and mobile. The typical pen travels to numerous locations providing enormous exposure for any advertising message. These companies know that pens are handed off for signatures and written transactions, ending up in pockets, planners, purses, briefcases, and bags. They are left on tables, counters and desks in every industry. Pens as an advertising medium are designed to reinforce your company name in the minds of customers. All this exposure translates to awareness, convenience and increased revenues.
We recommend that companies purchase several kinds of promotional pens for different applications. For example, there should always be a supply for every day office use. These pens should be imprinted with company contact information that tells customers who you are, what you do and how to contact you. That information will come in handy when they are ready to do business. They should provide for convenience, easy access and distribution to customers who come to your establishment. They are used daily by employees or volunteers that do a lot of handwriting should be ergonomically correct, with grips for easy handling.
A high quality promotional pen should be used for business gifts and special occasions. Some examples include speaker's gifts, graduation gifts, employee recognition, surpassing milestones, and other special occasions. These pens can be engraved with your company name, the date of the occasion or recognition, and the name of the recipient.
Be careful not to include too much promotional information on a special occasion pen. Items that are given as gifts should be more about the recipient, not the promotion of your company. However, the benefit to your company is that you recognize and motivate employees (and those who contribute to your success) for the great work they are doing. Happy people will spread the word to their friends and relatives.

Who has not heard of promotional pens? All of us have for sure. We at some point or the other have either received or given away custom pens. Owing to the utility and the cost effectiveness that these printed pens have to offer, every business organisation wants to put them to use and make the very best out of this business tool. But when it comes to choosing printed pens, we often find our self in a difficult situation. The reason, we are not able to find the right kind of printed pen that we are looking for and we end up compromising with whatever is available. There are a lot of factors that need to be considered when choosing the right custom pen like quality, the price, the needs and preferences of the audience that you cater, the nature of your business and many others. Finding something that qualifies every criterion seems a task that is next to impossible.
But this impossible sounding task can be made possible online. Online suppliers house a vast variety of printed pens that will give you something that you actually desire for. From simple plastic pens to the more sophisticated versions, they have it all. You name it and they have it. If you are one of the brand conscious kinds then they have something in store for you as well. They house great brands like parker too so that they have everything that their client can asks for. The choice online is simply never ending. To add that extra bit to the simple pens they also house multi function pens and novelty pens that will give your pens an edge over others in the business.
The options that they have on offer do not end here. There is still more to go. If you are looking for something for your valuable clientele then they have exclusive pen sets for you as well. These pens are highly stylish and elegant that will leave your clients absolutely amused and won't be able to thank you enough for this one. These exquisite pen sets will for sure present you as an organisation that has a rich taste and believes in doing things with style. Online you can also do things a little differently by opting for pencils. Yes they house pencils as well. We house options in the pencil category as well. Retractable pencils, neon pencils, coloured pencils, triangular pencils, deluxe pencils and much more is only available online.
So why settle with whatever is available when you can get exactly what you want. So without wasting any more time simply log on to the internet.

A mug is a common utility article for all your customers. You will hardly find a person who does not have coffee or any beverage at least once a day. It is found that the number of people who are sipping coffee at office is increasing. The pressure at work compels many of them to adopt the habit of drinking coffee while they are at work. The presence of coffee is, in a way, responsible for the energetic performance of the employees at work. The promotional mugs are, therefore, a very important and the dearest article for your customers as well as your company. For the companies, they are the best brand promotional article as they display the brand name and the logo to the customers very closely.
The efficiency of promotional mugs can be increased by choosing the appropriate occasion for gifting. In fact, every gifting occasion can be made suitable for giving a printed mug. However, it is a common trend among the companies to distribute them during festival season. They will convey the season's greetings to your dear customers or employees. They will bring fun and happiness among your customers during the celebrations. This is the time when people visit their friends or relatives and exchange the greetings or arrange kitty parties for them. The printed mug gifted by your company will surely find an important place at your customer's table, serving their guests. If you are confused about selecting the best quality mugs from the innumerable samples available in the shops, you can find them very easily online.
The promotional mugs can be used in many ways. One of the best uses of these mugs is while organising a party for your customers. You may organise a party where you will invite hundreds of your valuable clients. While serving them the beverage, you can use the stylish mugs that have your brand name displayed on them. Every customer who has gathered there will hold the mug while sipping their soup or coffee and they talk to each other holding the mug in their hand for a long time. Thus your brand gets maximum visibility on such occasions. By organising such kitty parties on special occasions, you can gain the goodwill from your customers. They will be delighted to meet you again and again and shower your brand with blessings after every party.

Working on your images and graphic design using a design software can be an easy start. However, understanding how you can faithfully and ideally maintain the right resolution with pixels and image sizes can be quite tricky, especially for four color printing projects.
Remember to use these points when making your own design for your prints, whether these are small business cards tor large format poster prints. Note too on some customization that may be entailed in your printing project if you are not well versed in the identification and use of colors, necessary to fulfill your print jobs.
Four Color Printing Reminders for Beginners
1. It is cheaper to print with two colors than four is erroneous.
• If your prints are run using small presses, the prints will be printed in only two solid colors of any variety. Like black and red or blue and yellow. However, if you think the limited colors or inks use will save you money, that is an error many clients make.
• The inks used for such jobs are pre-mixed and are not composites of CMYK. Thus, it requires the same treatment such as spot colors that are custom jobs.
2. Four color printing and using spot colors
• Four color printing is the default printing set-up. It uses the process inks of Cyan, Magenta, Yellow and Black to recreate your designs and colors. By layering these inks, the printers does it best to capture the original colors of your designs.
• However, if you do not know how to distinguish spot colors from CMYK, especially when designing your own print, you might accidentally go into spot color treatment for your prints which can be expensive.
• At the same time, if you don't know that you are using a spot color for your design, you may compromise the quality of the colors you chose if you do not want to obtain the spot color treatment.
• Spot colors, also identified as Pantone colors, are specific and special ordered colors. This is a custom order that is more expensive than the standard four color or cmyk print because the inks are ordered separately. Additional color merits additional costs, specially since these inks will be solely used for your print job.
• Also, when you print with pantone colors, the print job is treated separately. Your printing job already assumes the cost of setup and plates. The amount of colors you use contributes directly to the print job as well.
3. Remember that a rich black is different from just black.
• The former can be achieved by combining certain hues of the darkest colors of cyan, magenta and yellow so that when your design are printed out, you have a rich and deep color. Do not mistakenly just use the hue black on your color palette as that may not be enough.
• Black is used to define the shadows and give contrasts or highlights necessary to bring out the detail of your prints. Make sure to fully use the advantages presented by four color printing to give you life like images and colorful prints which have different values.
Consult with a color printing company just what your options. To what lengths are the strengths of CMYK and when you need to use Pantone colors. There are online printing companies who can give you assistance and answer your queries through the help of graphic designers. Be resourceful and make full use of the services provided by online four color printing companies.

Customers form the most valuable asset of a business. For any organisation to survive without a fair number of customers is not only difficult but also impossible. As ultimately, it is the customers for whom the product or the service is created. The numerous risks that a company undertakes are ultimately for its customers. No matter how good our product or service is, till the time you don't have a fair number of customers, survival itself becomes difficult. So keeping your clients or customers happy becomes utmost important. Every company should undertake some or the other steps to spread happiness among your customers as well as other interest group. This is because for a company it is not only the customers but also other associated with it that hold great importance like the employees, stock holders, retailers, dealers, distributors among others.
So what should one do to spread this feeling of happiness and cheers all around? Well there could be many options. Promotional pens seem to be a nice idea to spread cheers all over. Promotional pens are a simple, inexpensive and useful gift. They are something that is going to be used by one and all for sure. Irrespective of the target audience you cater to, pens are apt for one and all. When you gift something, of some use to the recipient, you are likely to present yourself as a thoughtful organisation that actually takes care of the needs and preferences of people associated with it. With such a thoughtful gift you can make your clients feel special and give them a reason to be happy about.
Promotional pens might be a very simple product but holds the potential of making your clients feel special and conveying your gratitude in a special manner. They are a subtle way of thanking everyone associated with your organisation for all the support they have lent you so far. When people feel valued and thought after, there is nothing that can give them more happiness. Promotional pens tell your clients that you actually took out time in deciding the gift that will best appeal to them. So don't underestimate this highly valuable item by the virtue of its simplicity.

In the vast plethora of promotional items, printed pens have been in use from a very long time. They have been used by every business organisation whether big or small and have marked their presence at every occasion. Promotional pens have become the popular choice in a short span of time. Owing to the highly beneficial attributes that they possess, pens are a great business tool and a perfect advertising vehicle to endorse your business. They are a versatile product that can be customised to suit your niche requirements and preferences. One might wonder that what is it that makes an item as simple as a pen such a coveted item. Well the reasons are not one not two but many.
To begin with and the most important reason for using promotional pens is their cost effectiveness. They are a product that easily finds its place in every budget and fits well within the financial constraints of every organisation. They are by far one of the most inexpensive ways to get your brand across. A personalised pen is cheap but at the same time capable of taking your brand name far and wide. Printed pens will very well fit into the smallest pocket and serve the user with multiple benefits.
Promotional pens are not popular simply because of their cheap nature. There is absolutely no point in using a product just because it is cheap and cannot put your message across effectively. Printed pens apart from being cheap offer wide reach and exposure. They are something that is going to stay for long and will be used for sure unlike other printed items that are mere showpieces and are thrown away in some dark corner of the cupboard. Pens are something that is going to be in use for a long time to come and serve as a constant reminder for your brand. In the long run you might just end up imprinting your brand name in the minds of the user. And it's not just the immediate user that notices your brand but also others around him. A promotional pen that is embellished with the name of your company and affixed to the pocket of your customer will keep disseminating your message everywhere. With a single pen you get to be noticed by so many people. Isn't that just great?

Promotional pens are a great idea when it comes to endorsing one's brand and disseminating the message of the company. They are the perfect tools for brand awareness and the ultimate way to go about if you seek to take your business upfront. Personalised pens might just be the best business tools around but another fact remains is that pens have become very common now and as a result at times fail to generate the desired response. With pens being clichéd, they do not make for a special item that can be gifted to your valuable clients. Giving your clients a simple pen will not yield any favourable response from their end. But at the same time it cannot be denied that pens can prove to be useful in getting the message of the company across.
So what should be done in such a situation? The saying " winners don't do different things, they do things differently" holds all the more relevance here. Instead of shunning the idea of using pens altogether why not go in for promotional pens that are different. Printed pens that are high on style quotient can work out a great deal for you in this regard. Despite being from the category of same pens due to their style quotient they can help you create the right impression. Printed pens that are high on style are a great way to ensure that you are always the center of attention.
When you give away a item you cant always be sure whether your printed pen will be in use or not. But add a touch of style to this same pen and you are for sure going to be with the recipient forever. Stylish promotional pens are a great way to ensure that your message sticks around with the recipient for a long time to come and keeps your message sticking around for long. Stylish pens are something that will bring a smile on your clients face for sure. With them you are sure to land on the favourable side. Custom pens that have the style factor attached to them present you as an organisation that has rich tastes and is classy. Thus with a single pen you not only get to impress your clients but also get to add something to the image of your company.

We have all heard of promotional pens, seen them, used them to our advantage and have enjoyed the benefits they serve. Promotional pens have proved to be a great business tool and the perfect marketing strategy. By using printed pen for your company's promotion, you get plenty of benefits like brand awareness, enticing new customers, enhancing relationships with interest groups and many others. But if you want pens to serve you the best, it is very important that they should be well furnished. After all it's the look of the personalised pens that determines whether they will be capable of delivering your message or not.
For any pens, it is necessary to get your message across effectively to attract your target audience. A printed pen that lacks on its looks will not be able to hold the attention of your target audience, even if it writes well. Thus it is very important that a pen should be well furnished if you want them to serve you effectively. Every detail should be well taken care of to ensure that the promotional pen gets the perfect look. While imprinting the details on the pen, great care should be taken to ensure that everything is placed properly and nothing looks forcibly placed.
This is the reason why the message that needs to be imprinted on the custom made pen needs to be well designed. One should keep the space constraints in mind while figuring out all that is going to be printed on the printed pens. Try keeping the details on the minimum because printed pens do not offer that great a printing area. Including too much of details will make the promotional pen look clumsy and the overall look will not be so attractive.
Furnishing becomes very important in the case of promotional pens as the recipient is going to check out the item with his eyes first and then only will the pen be used. Apart from coming out with a message that well fits within the printing area offered by the printed pen, it is also important to make sure that the message is well printed on the printed pen. If the message is not printed well like some alphabets are missing then in that case your custom pen will not be able to endorse your message effectively.