Welcome to Business advertising
Friday, August 22, 2008
The Different Types of Sidewalk Signs
Every business needs a sign. I am sure you have heard that a million plus times. But the sad truth is even though a lot of business owners hear this over and over they still never take the time to get one. You see, a sidewalk sign can boost your sales by up to 30%. Why would you want to just leave that money floating around out there for the next man to get it?
I know that it can sometimes be confusing with all the choices you have but that is no excuse. Do your research and figure out what the best sign is for your company. As stated before, a sidewalk sign can boost your sale by up to 30%.
Now before you run out and pick up any old sidewalk sign lets discuss the different types of sidewalk signs available to you.
The A-Frame Sign - The A-frame is a very popular sign. Given its name because it is shaped like the letter A, the A-Frame is a very durable sign. It is very easy to transport back and forth. The A-Frame comes with either a changeable message board which allows you to change your message whenever you want or with a blank face that is ready for graphics. Just have your graphics printed up and slap it on there.
The Sidewalk Swinger Sign - This is a great sign. The sidewalk swinger sign is bigger than your average A-Frame sign. It is durable and very versatile. It has a contemporary design that will grab the attention of almost every person walking by as it gently swings. You can get the sidewalk swinger either blank so you can customize it or with letter tracks for use as a changeable message sign.
The Tip N Roll Sign - The tip n roll sign is just what it sounds like. A sign that tips and rolls for easy moving. What could be better than that? Just grip it by the handle, tip it and start rolling. It really is that simple. With the tip n roll you won't have to worry about getting dirty or wet from moving your sign. The tip n roll comes with a blank face for customization or with letter tracks to be used as a changeable message sign.
There are many more sidewalk signs available on the market today. I have just listed a few popular ones for you to consider. Remember to always do your research before you go out and purchase a sign. You want to make sure you get the most effective sign for your business.
I know that it can sometimes be confusing with all the choices you have but that is no excuse. Do your research and figure out what the best sign is for your company. As stated before, a sidewalk sign can boost your sale by up to 30%.
Now before you run out and pick up any old sidewalk sign lets discuss the different types of sidewalk signs available to you.
The A-Frame Sign - The A-frame is a very popular sign. Given its name because it is shaped like the letter A, the A-Frame is a very durable sign. It is very easy to transport back and forth. The A-Frame comes with either a changeable message board which allows you to change your message whenever you want or with a blank face that is ready for graphics. Just have your graphics printed up and slap it on there.
The Sidewalk Swinger Sign - This is a great sign. The sidewalk swinger sign is bigger than your average A-Frame sign. It is durable and very versatile. It has a contemporary design that will grab the attention of almost every person walking by as it gently swings. You can get the sidewalk swinger either blank so you can customize it or with letter tracks for use as a changeable message sign.
The Tip N Roll Sign - The tip n roll sign is just what it sounds like. A sign that tips and rolls for easy moving. What could be better than that? Just grip it by the handle, tip it and start rolling. It really is that simple. With the tip n roll you won't have to worry about getting dirty or wet from moving your sign. The tip n roll comes with a blank face for customization or with letter tracks to be used as a changeable message sign.
There are many more sidewalk signs available on the market today. I have just listed a few popular ones for you to consider. Remember to always do your research before you go out and purchase a sign. You want to make sure you get the most effective sign for your business.
Labels: The Different Types of Sidewalk Signs
During Shaky Tmes Be Careful What You Cut
When a small business cuts back advertising, it is like tossing kerosene on a fire (in this case, faltering sales). If promotion is considered a soft expense many small businesses reduce the size or frequency of their advertising.
Big mistake.
Small businesses should resist cutting back on anything their customers will notice or that will drive them away or fail to bring them in or back.
The No Cut Back List should include:
* Maintain portions at the same price;
* Resist reducing the quality of your products and services;
* Make sure your staff is knowledgeable and caring and
* Provide hassle free returns and adjustments.
Add advertising to your No Cut Back List.
The deeper-pocketed big boxes can and do cut back by indiscriminately reducing payroll, closing under-performing locations, slashing prices, and generally pissing consumers off . . . all of which spell opportunity for the more tightly-niched small businesses.
When the economic light starts blinking RED, the savvy small business owners can make some hay (increase marketing share)by helping customers and prospects understand how their business can do a better job than their competitor down the street.
Word of mouth by itself simply will not cut it in tough times. Effective advertising will.
Four dollar gasoline and two dollar loaves of bread are taking a larger bite out the wallets of all of us . . . but people do and will continue to buy what they want or need . . . especially from businesses that back up their advertising with over-the-top service and quality products and services.
Many consumers have cut back on discretionary items but they are still spending.
In a shaky economy, buyers become more picky about where they shop and more selective about allocating their dollars. Small businesses have to work harder to get their cash.
Curtail and cut out the shotgun ads aimed at no one in particular! When the Ad Circular Monsters (big boxes) are hawking price and closing check out registers at the same time, small business guerrillas can move in and build their own customer base. They can if they continue to advertise but not when they pull back or out.
Guerrilla marketers often maximize the effects of their print and broadcast ads by reproducing their advertised offerings on quick printed hand-outs (flyers) and on jumbo copies of their ads strategically placed inside their stores and in their windows . . . thereby adding impact and legs to advertised promotions.
Well run small businesses do not furlough good help. Instead they get every member of their team re- focused. Be honest and frank. If sales are down, say so. Cut loose non-performing employees. Redeploy more people to the front lines--sales and marketing. Identify and eliminate busy work. Get out of the office and on the street or the sales floor.
Like advertising, resist cutting employee perks. As tempting as it may be, eliminating free coffee and bagels or holiday parties can make employees feel undervalued and potentially lead to losing them. Small extras tend to be taken personally. Retaining perks maintains employee confidence in your company and may even inspire them to go the extra mile.
Take good care of your loyal clients along with your keeper employees. It costs less to retain a valuable existing customer than to find a new one. On the other hand, fire customers that cost you money. Figure out why customers come into your business in the first place as well as what will keep them coming back.
When the going gets tough, be smart enough to ask for help from others. There is remarkable strength in new and different ideas. Ask your customers--How can we better serve your needs? What additional needs could we serve? While you are at it, ask your employees the same questions.
Stop being busy being busy. Get strategic. Slow down. Think about your own situation and ignore gloom and doom headlines. Break up those lofty longer range game plans into 90-day action plans. See to it that every one of your team members share accountability for implementing the plan at hand. Make it a big deal when the team meets a stated goal.
Buy your outside vendors a cup of coffee to discuss ways that might benefit both of your businesses and cut costs at the same time. Printers, suppliers, media, etc. Brainstorm ideas that will keep your businesses percolating even when coffee is $10 a pound and rising.
When tough times hit, the primary goal of small business owners should be to not only survive but to position themselves to thrive. Cut expenses and reallocate your dollars by daring to invest more in marketing and advertising. Going this route is good business for small business.
Big mistake.
Small businesses should resist cutting back on anything their customers will notice or that will drive them away or fail to bring them in or back.
The No Cut Back List should include:
* Maintain portions at the same price;
* Resist reducing the quality of your products and services;
* Make sure your staff is knowledgeable and caring and
* Provide hassle free returns and adjustments.
Add advertising to your No Cut Back List.
The deeper-pocketed big boxes can and do cut back by indiscriminately reducing payroll, closing under-performing locations, slashing prices, and generally pissing consumers off . . . all of which spell opportunity for the more tightly-niched small businesses.
When the economic light starts blinking RED, the savvy small business owners can make some hay (increase marketing share)by helping customers and prospects understand how their business can do a better job than their competitor down the street.
Word of mouth by itself simply will not cut it in tough times. Effective advertising will.
Four dollar gasoline and two dollar loaves of bread are taking a larger bite out the wallets of all of us . . . but people do and will continue to buy what they want or need . . . especially from businesses that back up their advertising with over-the-top service and quality products and services.
Many consumers have cut back on discretionary items but they are still spending.
In a shaky economy, buyers become more picky about where they shop and more selective about allocating their dollars. Small businesses have to work harder to get their cash.
Curtail and cut out the shotgun ads aimed at no one in particular! When the Ad Circular Monsters (big boxes) are hawking price and closing check out registers at the same time, small business guerrillas can move in and build their own customer base. They can if they continue to advertise but not when they pull back or out.
Guerrilla marketers often maximize the effects of their print and broadcast ads by reproducing their advertised offerings on quick printed hand-outs (flyers) and on jumbo copies of their ads strategically placed inside their stores and in their windows . . . thereby adding impact and legs to advertised promotions.
Well run small businesses do not furlough good help. Instead they get every member of their team re- focused. Be honest and frank. If sales are down, say so. Cut loose non-performing employees. Redeploy more people to the front lines--sales and marketing. Identify and eliminate busy work. Get out of the office and on the street or the sales floor.
Like advertising, resist cutting employee perks. As tempting as it may be, eliminating free coffee and bagels or holiday parties can make employees feel undervalued and potentially lead to losing them. Small extras tend to be taken personally. Retaining perks maintains employee confidence in your company and may even inspire them to go the extra mile.
Take good care of your loyal clients along with your keeper employees. It costs less to retain a valuable existing customer than to find a new one. On the other hand, fire customers that cost you money. Figure out why customers come into your business in the first place as well as what will keep them coming back.
When the going gets tough, be smart enough to ask for help from others. There is remarkable strength in new and different ideas. Ask your customers--How can we better serve your needs? What additional needs could we serve? While you are at it, ask your employees the same questions.
Stop being busy being busy. Get strategic. Slow down. Think about your own situation and ignore gloom and doom headlines. Break up those lofty longer range game plans into 90-day action plans. See to it that every one of your team members share accountability for implementing the plan at hand. Make it a big deal when the team meets a stated goal.
Buy your outside vendors a cup of coffee to discuss ways that might benefit both of your businesses and cut costs at the same time. Printers, suppliers, media, etc. Brainstorm ideas that will keep your businesses percolating even when coffee is $10 a pound and rising.
When tough times hit, the primary goal of small business owners should be to not only survive but to position themselves to thrive. Cut expenses and reallocate your dollars by daring to invest more in marketing and advertising. Going this route is good business for small business.
Labels: During Shaky Tmes Be Careful What You Cut
Average Cost For Electronic LED Signs - Here's a Six Step Formula
Running an electronic led sign is the most economical way to promote advertising and save you money in energy cost, repairs and no down time. This sign might cost more in the beginning, but in the long run it will make you a lot of money.
In order to find the average cost of your sign you will have determine a few things. First, you will have to determine the watts your led sign consumes per hour, Second you will have to know what the Electric Company charges Per Kilowatt, Third you will have to divided one thousand to the kilowatt day to get the hours.
Total the watts per day for the item to get total watts/day. If 2-sided, double the watts.
Divide total watts/day by 1000 to get the total kilowatt hours (kwh) per day
Multiply the Kwh/day times the cost per Kwh* to get cost/day.
To find out the average cost per month, multiply the cost/day by 30. Power company monthly billing cycles usually vary from 28-33 days.
I will demonstrate a hypothetical step by step example so you can grasp the concept.
6 Simple Steps
* First determine the average watts per hour your sign will use our sign will use 400 watts per hour,
* Second you will multiply the watts per hour by 24, because there is 24hour in a day this equals 9600 watts per day,
* Third if your sign is double sided you will multiply the total watts per day by 2 this equals 19200 watts-hours per day,
* Fourth in order to find the total Kilowatt-hours per day from the watts you will have to divide by 1000 this equals 19.2 total kilowatt-hours per day,
* Fifth you will multiply your 19.2 by .12 cents this is what our electric company charges per kilowatt hours our total is $2.30,
* Sixth you will take the average month of 30 days and multiply it to the $2.30 our Final total is $69.12.
In the end, the average cost for electronic led sign can be found by running the six easy steps that are provided in the graph. We determined that the sign in our chart will cost $69.12 a month to run. This sign is one of many signs on the market always check and see how many watts you sign uses an hour and you will be able to make accurate calculation.
In order to find the average cost of your sign you will have determine a few things. First, you will have to determine the watts your led sign consumes per hour, Second you will have to know what the Electric Company charges Per Kilowatt, Third you will have to divided one thousand to the kilowatt day to get the hours.
Total the watts per day for the item to get total watts/day. If 2-sided, double the watts.
Divide total watts/day by 1000 to get the total kilowatt hours (kwh) per day
Multiply the Kwh/day times the cost per Kwh* to get cost/day.
To find out the average cost per month, multiply the cost/day by 30. Power company monthly billing cycles usually vary from 28-33 days.
I will demonstrate a hypothetical step by step example so you can grasp the concept.
6 Simple Steps
* First determine the average watts per hour your sign will use our sign will use 400 watts per hour,
* Second you will multiply the watts per hour by 24, because there is 24hour in a day this equals 9600 watts per day,
* Third if your sign is double sided you will multiply the total watts per day by 2 this equals 19200 watts-hours per day,
* Fourth in order to find the total Kilowatt-hours per day from the watts you will have to divide by 1000 this equals 19.2 total kilowatt-hours per day,
* Fifth you will multiply your 19.2 by .12 cents this is what our electric company charges per kilowatt hours our total is $2.30,
* Sixth you will take the average month of 30 days and multiply it to the $2.30 our Final total is $69.12.
In the end, the average cost for electronic led sign can be found by running the six easy steps that are provided in the graph. We determined that the sign in our chart will cost $69.12 a month to run. This sign is one of many signs on the market always check and see how many watts you sign uses an hour and you will be able to make accurate calculation.
Earning Money Through Freebies
Freebies are for free. Who does not know that anymore? But what if you can earn money while availing the freebies available online? Well, that is the kind of news that will never go stale. No one would pass up the opportunity of getting something for free. So can you try imagining the number of people who would be interested in earning money while searching for freebies? I'm sure you can. The big question however is how?
Take a look at the sites that provide you with links and referrals to access those freebies. Most of them you will find are people like you and me who found these freebies on their exploration of websites. All they had to do was add on the link on to their website or provide a referral. The catch here is how to earn money through this. Every time you click on any one of these links or select a freebie through one of these links or referrals the person owning the website gets paid. Not everyone owns a website right? You can. There are websites on the internet that guide you through the whole step. Their benefit being, you are giving them free publicity for their products.
A website we cannot most definitely provide you with but we can sure guide you the simple steps of earning money through freebies. Take a few minutes off to read through this. It could very well earn you those extra bucks. The first step towards this would be to own your own website. The companies that are looking to promote their products or services will provide you with this. Within minutes of joining these forums you will have your own professional website. All this for a small membership fee. But this fee can be covered within a week of working on this site. The more you share this scheme with your friends and get them to join through you, you get paid. Every time you or your friends add referrals you get paid. Thus generating a steady income and within a month you will find your pockets richer. The best part of it is it is just a one time investment and a lifetime of earnings. The commissions you get paid once you become an active member of such websites are huge. You get paid a portion of the advertisements revenue earned by these websites.
All play and minimal work sure makes people happy. This work involves minimal work. The letters and invites needed to send to people to join your team are usually provided, ready to use. All you have to do is send them out. The rest of the work involved is during your search of freebies. Every time you come across an interesting freebie that you think might interest others along with you all you have to do is post the link on your website. What is in it for the companies providing you with these free websites then? It is a part and parcel of the marketing world and its strategies. You have to lose a little to gain something. This is a sure shot way of making sure that your products are reaching your target audience. And in the process everyone is making a profit. While on it make sure to make sure that your links provided are authentic and will ultimately help people find their way to those freebies. If they do not provide the desired results then your earn9ngs will remain minimal. Get people hooked onto your website and keep them coming back to visit your website for the best links. Once this is done your work is over. All you got to do then is to sit back and enjoy seeing your account being credited with money. What a pretty sight that is going to be.
Take a look at the sites that provide you with links and referrals to access those freebies. Most of them you will find are people like you and me who found these freebies on their exploration of websites. All they had to do was add on the link on to their website or provide a referral. The catch here is how to earn money through this. Every time you click on any one of these links or select a freebie through one of these links or referrals the person owning the website gets paid. Not everyone owns a website right? You can. There are websites on the internet that guide you through the whole step. Their benefit being, you are giving them free publicity for their products.
A website we cannot most definitely provide you with but we can sure guide you the simple steps of earning money through freebies. Take a few minutes off to read through this. It could very well earn you those extra bucks. The first step towards this would be to own your own website. The companies that are looking to promote their products or services will provide you with this. Within minutes of joining these forums you will have your own professional website. All this for a small membership fee. But this fee can be covered within a week of working on this site. The more you share this scheme with your friends and get them to join through you, you get paid. Every time you or your friends add referrals you get paid. Thus generating a steady income and within a month you will find your pockets richer. The best part of it is it is just a one time investment and a lifetime of earnings. The commissions you get paid once you become an active member of such websites are huge. You get paid a portion of the advertisements revenue earned by these websites.
All play and minimal work sure makes people happy. This work involves minimal work. The letters and invites needed to send to people to join your team are usually provided, ready to use. All you have to do is send them out. The rest of the work involved is during your search of freebies. Every time you come across an interesting freebie that you think might interest others along with you all you have to do is post the link on your website. What is in it for the companies providing you with these free websites then? It is a part and parcel of the marketing world and its strategies. You have to lose a little to gain something. This is a sure shot way of making sure that your products are reaching your target audience. And in the process everyone is making a profit. While on it make sure to make sure that your links provided are authentic and will ultimately help people find their way to those freebies. If they do not provide the desired results then your earn9ngs will remain minimal. Get people hooked onto your website and keep them coming back to visit your website for the best links. Once this is done your work is over. All you got to do then is to sit back and enjoy seeing your account being credited with money. What a pretty sight that is going to be.
Labels: Earning Money Through Freebies
The Brochure Printing Process
Brochures are a necessary item in your marketing campaign. Their purpose is to help you make the sale, whether you use a brochure as a direct mail piece, a handout at a trade show, or a response to an inquiry. Designing a brochure that will persuade the customer to purchase your products or services can be a difficult task, which is why so many companies enlist the help of professional graphic designers, especially if they have never designed their own brochure before.
Today, printing companies offer the convenience of design services along with printing. The entire brochure printing process will involve only a few steps on your part, while the printing company will complete the most difficult tasks.
Most of the time, the process begins with listing your goals. Decide on the message you want to send your target audience. Next, list the benefits of your company or product. Also include a list of what makes your company better than your competitors. Why should consumers purchase your products rather than your competitors'?
Make sure that the designers know who your audience is so they can pick the right design styles that will intrigue your clients. Knowing the audience will aid the creative team in choosing colors, fonts, and written text. Also let your printing company know which size and type of fold you prefer.
You will also need to send any images you want included in the brochure printing. Make sure to send them in the format designated by your printer. Including a copy of your company logo serves two purposes, the most obvious being to include it on the brochure. The second reason is so that the printing company will be able to create a design that promotes your company image.
Once the design team has created your brochure, you will then be able to proofread it for errors. You may decide that you don't like a particular aspect, the colors for instance, and will need to communicate this to the design team.
Finally, the brochure is ready to be printed. You will need to designate quantity, paper type, and coding. You may also choose to have a portion of your brochures mailed directly to clients on your mailing list.
Although using your printing company's designed team is more expensive than designing brochures yourself, the results of brochures that produce sales are worth the cost.
Today, printing companies offer the convenience of design services along with printing. The entire brochure printing process will involve only a few steps on your part, while the printing company will complete the most difficult tasks.
Most of the time, the process begins with listing your goals. Decide on the message you want to send your target audience. Next, list the benefits of your company or product. Also include a list of what makes your company better than your competitors. Why should consumers purchase your products rather than your competitors'?
Make sure that the designers know who your audience is so they can pick the right design styles that will intrigue your clients. Knowing the audience will aid the creative team in choosing colors, fonts, and written text. Also let your printing company know which size and type of fold you prefer.
You will also need to send any images you want included in the brochure printing. Make sure to send them in the format designated by your printer. Including a copy of your company logo serves two purposes, the most obvious being to include it on the brochure. The second reason is so that the printing company will be able to create a design that promotes your company image.
Once the design team has created your brochure, you will then be able to proofread it for errors. You may decide that you don't like a particular aspect, the colors for instance, and will need to communicate this to the design team.
Finally, the brochure is ready to be printed. You will need to designate quantity, paper type, and coding. You may also choose to have a portion of your brochures mailed directly to clients on your mailing list.
Although using your printing company's designed team is more expensive than designing brochures yourself, the results of brochures that produce sales are worth the cost.
Labels: The Brochure Printing Process
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