Welcome to Business advertising
Sunday, September 7, 2008
Things That Can Help You Improve Your Brochure Printing Services
It's not that easy to create your own brochures even if there are a number of brochure printing services that are available to you. Brochure printing services can help you by providing you with many options that you can use to create may different designs. However, these the same options make creating brochures very tricky. You need to choose which options are the most effective options that you will need and which options you will discard.
Also, dealing with different brochure printing services you need to have a firm grasp of the basics in what makes a brochure design effective and successful. Here are a few tips that will help you increase your target readers' interest in your brochure printing services:
Brochure improvement tip number 1: Use a great photo that best epitomizes the message and the brand image that you want to pass on to your readers.
A picture paints a thousand words and a photo in the cover will draw your audience and grab their attention easily. Also, you need to be focused and personal in your approach so that you can have a personal connection with your target audience. The better connection you have with your target audience will result in a better and more effective marketing strategy.
Your photo can be about anything or anyone. Just make sure that you connect with your audience. The more research you put into your marketing strategy, the easier it is to make a decision in which picture you can use in the brochure. For example, you may use a picture of the business owner, a loyal client, or even an expert in your business niche. Then you can add a product testimonial that will help you in making the most out of your brochures. It gives your product a sense of credibility and will make it more marketable.
You can also consider using phrases or taglines that will help you in generating reader interest in order for them to read your brochure and not throw them in the trash.
Brochure improvement tip number 2: A summary in the front cover is also a good idea
You should limit the number of words that you use when employing this type of strategy. A summary in the front cover works well when your target audience do not have the time to read the whole inside pages of your brochures and the summary in the front gives them enough ideas that will help them in making a decision about the product and services that you offer.
Brochure improvement tip number 3: Do not forget to provide a call to action in your brochures
Readers want to know what to do next after they are interested in your brochures so it is best that you include a call to action in your brochures. When you say what you want your target readers to do after reading your brochure, you effectively are making sure that you seal the deal and that you guarantee the sale.
Also, dealing with different brochure printing services you need to have a firm grasp of the basics in what makes a brochure design effective and successful. Here are a few tips that will help you increase your target readers' interest in your brochure printing services:
Brochure improvement tip number 1: Use a great photo that best epitomizes the message and the brand image that you want to pass on to your readers.
A picture paints a thousand words and a photo in the cover will draw your audience and grab their attention easily. Also, you need to be focused and personal in your approach so that you can have a personal connection with your target audience. The better connection you have with your target audience will result in a better and more effective marketing strategy.
Your photo can be about anything or anyone. Just make sure that you connect with your audience. The more research you put into your marketing strategy, the easier it is to make a decision in which picture you can use in the brochure. For example, you may use a picture of the business owner, a loyal client, or even an expert in your business niche. Then you can add a product testimonial that will help you in making the most out of your brochures. It gives your product a sense of credibility and will make it more marketable.
You can also consider using phrases or taglines that will help you in generating reader interest in order for them to read your brochure and not throw them in the trash.
Brochure improvement tip number 2: A summary in the front cover is also a good idea
You should limit the number of words that you use when employing this type of strategy. A summary in the front cover works well when your target audience do not have the time to read the whole inside pages of your brochures and the summary in the front gives them enough ideas that will help them in making a decision about the product and services that you offer.
Brochure improvement tip number 3: Do not forget to provide a call to action in your brochures
Readers want to know what to do next after they are interested in your brochures so it is best that you include a call to action in your brochures. When you say what you want your target readers to do after reading your brochure, you effectively are making sure that you seal the deal and that you guarantee the sale.
Labels: Things That Can Help You Improve Your Brochure Printing Services
Things That You Can Do With Four Color Printing
Four color printing is also known as full color printing. It is the process in which you can create different colors by combining four primary colors namely Cyan, Magenta, Yellow and black. Four color printing allow you to have prints that are lively and vivid. The products that you can produce with four color printing are:
• Business cards - these materials marketing materials will give you the ability to make a good first impression to potential customers or business partners. Printing your business cards in full color will make them look professional and of high quality.
• Brochures - these materials benefit from full color printing since the pictures in the brochures have the most effect when they are done in full color. Brochures done in full color are more vibrant and they attract more attention than dull looking materials without color.
• Flyers - since flyers are susceptible to being easily discarded and thrown in the trash can, you need to use full color printing to your advantage. Make immediate impact with your target audience so that they will keep your flyers and take interest in the product that you are selling.
• Catalogs - catalogs are not very effective when you do not use full color printing in making them. Using full colors will help in making n accurate representation of your products and services as well as making your products very appealing to many.
• Postcards - full color postcards are very important in direct mailing campaigns. When you use full color in your prints, you will create postcards that can persuade your customers into buying and availing of your products and services.
Options that you can do with colors:
• 4:4 - your materials are printed with full colors on both sides
• 4:1 - your materials are printed full color front but only black ink is used on the back
• 4:0 - your materials are printed full color front and blank back
However, there are several things that you must check first when you are using full color printing. These are:
• File types - be sure and check if the files you use are acceptable file types. The most widely used and highly acceptable files are: PDF, JPG, TIFF and EPS files. Also, always flatten multiple layers in order to ensure a smooth printing process.
• File size - the more colors you use means the larger the file size. The larger the file size means it is more difficult to upload. For files that are over 50 MB, you need an FTP server for faster and smoother file transfer.
• Resolution - even if you are using the full color printing process, the minimum standard resolution for every printing project is 300 dpi. Anything lower will make your images pixilated and blurry so always check if your images are in the correct resolution.
• Color Space Conversion - also, if you want to have accurate color representations, all your files should be in the CMYK color space. If not, expect your prints to have low color accuracy.
• Business cards - these materials marketing materials will give you the ability to make a good first impression to potential customers or business partners. Printing your business cards in full color will make them look professional and of high quality.
• Brochures - these materials benefit from full color printing since the pictures in the brochures have the most effect when they are done in full color. Brochures done in full color are more vibrant and they attract more attention than dull looking materials without color.
• Flyers - since flyers are susceptible to being easily discarded and thrown in the trash can, you need to use full color printing to your advantage. Make immediate impact with your target audience so that they will keep your flyers and take interest in the product that you are selling.
• Catalogs - catalogs are not very effective when you do not use full color printing in making them. Using full colors will help in making n accurate representation of your products and services as well as making your products very appealing to many.
• Postcards - full color postcards are very important in direct mailing campaigns. When you use full color in your prints, you will create postcards that can persuade your customers into buying and availing of your products and services.
Options that you can do with colors:
• 4:4 - your materials are printed with full colors on both sides
• 4:1 - your materials are printed full color front but only black ink is used on the back
• 4:0 - your materials are printed full color front and blank back
However, there are several things that you must check first when you are using full color printing. These are:
• File types - be sure and check if the files you use are acceptable file types. The most widely used and highly acceptable files are: PDF, JPG, TIFF and EPS files. Also, always flatten multiple layers in order to ensure a smooth printing process.
• File size - the more colors you use means the larger the file size. The larger the file size means it is more difficult to upload. For files that are over 50 MB, you need an FTP server for faster and smoother file transfer.
• Resolution - even if you are using the full color printing process, the minimum standard resolution for every printing project is 300 dpi. Anything lower will make your images pixilated and blurry so always check if your images are in the correct resolution.
• Color Space Conversion - also, if you want to have accurate color representations, all your files should be in the CMYK color space. If not, expect your prints to have low color accuracy.
Labels: Things That You Can Do With Four Color Printing
8 Tips on How to Maximize Your Business Cards Printing Services
Business cards are very important tools to have when you want to expand business contacts as well as if you want to expand your network of friends and clients. Because of the importance of business cards in the daily lives of business men, business cards printing services have become a sought after printing service.
Business cards printing services vary form printer to printer and it is imperative that you find one that suits your needs as well as your aesthetics. You need to be able to find a printing company that you will be comfortable with. Remember that you need quality business cards printing services in order to have that good first impression on your client or business partner.
Here are some tips on how to maximize the uses of your business cards:
Tip number 1: Do not hesitate to spend your money on quality made business cards. You may be tempted to print your own business cards at home. However, good your design is, the home made prints just fall in comparison to professionally printed materials. Your business cards represent the image that you want to portray. Trust me, you don't want your materials emitting an aura of being cheap.
Tip number 2: whenever you have the reason to hand out your business card, do it. You never know when you will meet a prospective client that will have interest in whatever you are marketing.
Tip number 3: leave your business cards in restaurants and do not hesitate to enter your business cards in several contests. Not only will it get you free lunch at your favorite diner or restaurant, you successfully advertised whatever you are selling.
Tip number 4: Make your card in a way that it will reflect who you are as a person. Make use of unique sizes, shape and texture. The business card should stand out and be distinguishable from others. Try several designs that will catch your client's attention. Do not be afraid to experiment with different looks.
Tip number 5: Try and leave your business cards in different places that you visit. Leave your cards on a few bulletin boards, place them on restaurant tables after eating or leave them at bars that you go to. The more places that you leave your business cards in increases the chances that you will get clients.
Tip number 6: Go to a library and research on the different specialty books and magazines that relate to your specialty service. After finding these materials, try and tuck one of your business cards inside these materials. When one interested party tries to research on a material, he instantly has access to your services.
Tip number 7: Go to a parking lot and distribute your cards there. Stick your business cards on car windows especially at the driver's door. You'll never know when they will need your services.
Tip number 8: Attend trade and consumer shows. Trade shows and consumer shows are nice places where in you can try to distribute your business cards. These shows are a melting pot of people that may or may not have use for your products and services.
Business cards printing services vary form printer to printer and it is imperative that you find one that suits your needs as well as your aesthetics. You need to be able to find a printing company that you will be comfortable with. Remember that you need quality business cards printing services in order to have that good first impression on your client or business partner.
Here are some tips on how to maximize the uses of your business cards:
Tip number 1: Do not hesitate to spend your money on quality made business cards. You may be tempted to print your own business cards at home. However, good your design is, the home made prints just fall in comparison to professionally printed materials. Your business cards represent the image that you want to portray. Trust me, you don't want your materials emitting an aura of being cheap.
Tip number 2: whenever you have the reason to hand out your business card, do it. You never know when you will meet a prospective client that will have interest in whatever you are marketing.
Tip number 3: leave your business cards in restaurants and do not hesitate to enter your business cards in several contests. Not only will it get you free lunch at your favorite diner or restaurant, you successfully advertised whatever you are selling.
Tip number 4: Make your card in a way that it will reflect who you are as a person. Make use of unique sizes, shape and texture. The business card should stand out and be distinguishable from others. Try several designs that will catch your client's attention. Do not be afraid to experiment with different looks.
Tip number 5: Try and leave your business cards in different places that you visit. Leave your cards on a few bulletin boards, place them on restaurant tables after eating or leave them at bars that you go to. The more places that you leave your business cards in increases the chances that you will get clients.
Tip number 6: Go to a library and research on the different specialty books and magazines that relate to your specialty service. After finding these materials, try and tuck one of your business cards inside these materials. When one interested party tries to research on a material, he instantly has access to your services.
Tip number 7: Go to a parking lot and distribute your cards there. Stick your business cards on car windows especially at the driver's door. You'll never know when they will need your services.
Tip number 8: Attend trade and consumer shows. Trade shows and consumer shows are nice places where in you can try to distribute your business cards. These shows are a melting pot of people that may or may not have use for your products and services.
Labels: 8 Tips on How to Maximize Your Business Cards Printing Services
No Budget Advertising
The rules of the game have changed.
In fact the rules have changed a lot - in YOUR favor!
What is the game? What are the old rules and what are the new rules? Keep on reading. You'll be glad you did!
As a web designer, my job is - very simplified - to create and post information in its various forms on the internet.
A very basic yet profound definition of the internet is: A worldwide communications network. There are other - more technical - definitions but the term "worldwide communications network" is the most practical for its intents and purposes.
As a business owner or a marketing professional you have goods or services and need to communicate that fact to the world - or the portion of the world that would have an interest in what you have to offer (your target audience).
You may have guessed it by now. The name of the game is: Advertising - also known as "the business of drawing public attention to goods and services" or "the public promotion of some product or service".
The old rules of the game state:
1. There is no such thing as free advertising.
2. Only big corporations can afford big advertising campaigns.
3. The more people you reach, the more expensive the advertising.
I could probably go on but let's leave it at those 3 rules to keep things simple. It is important to understand that for the mainstream media these rules are pretty much still in effect and that most decision makers in organizations are so conditioned to this set of rules that they automatically transfer them to any and all types of media - including the worldwide communications network!
However a good number of fairly young organizations apply a new set of rules - some with tremendous success. The new rules of the game simply state:
On the worldwide web.
1. ...advertising can be free.
2. ...anyone can afford advertising campaigns because they are either free or very inexpensive.
3. ...you can potentially reach as many or more people than with the mainstream media.
It seems that the younger generation has it easier to understand and play the game by the new set of rules because they don't have to overcome the obstacle of unlearning the old set of rules.
Few people seem to grasp the fact that something that comes for free or for next to nothing can have a great value. Perhaps another drawback is that playing the game has become so incredibly easy that some people don't take it seriously. Here is a short list of how to play the game:
1. Have plenty of relevant and frequently updated content on your website. This will not only help your search engine rankings but will also increase your credibility and exposure within your target audience.
2. Post relevant content on blogs. Vertical and horizontal online content generates traffic. It's as simple as that.
3. Write press releases and submit them to online and mainstream media outlets. On the internet, you are the publisher! You are no longer depending on the media, hoping they'll pick up your press releases.
4. Create and post audio - or even better - video content. People love web video! There are plenty of video sharing sites out there which host, index and share your video for free. Take advantage of it. "Air" your own TV style commercial - absolutely free!
5. Run email campaigns. A great way to directly contact your target audience with announcements, promotions and special offers. Unlike traditional direct mail campaigns, this doesn't cost you any postage AND your email managing system lets you track the success of your campaign (number of email opens, click through rate etc.).
6. Write and submit articles and/or e-books on your subject. Share (and automatically promote) your expertise! Search engines are constantly crawling the web for content. Make yourself available so your potential customers can find you.
7. Make all of the above interesting from your target audience's point of view. You already know your target audience. What are their needs and wants? Where do they hang out? What appeals to them? These considerations will largely determine your writing style, use of keywords and the look and feel of any visuals. Have fun!
In fact the rules have changed a lot - in YOUR favor!
What is the game? What are the old rules and what are the new rules? Keep on reading. You'll be glad you did!
As a web designer, my job is - very simplified - to create and post information in its various forms on the internet.
A very basic yet profound definition of the internet is: A worldwide communications network. There are other - more technical - definitions but the term "worldwide communications network" is the most practical for its intents and purposes.
As a business owner or a marketing professional you have goods or services and need to communicate that fact to the world - or the portion of the world that would have an interest in what you have to offer (your target audience).
You may have guessed it by now. The name of the game is: Advertising - also known as "the business of drawing public attention to goods and services" or "the public promotion of some product or service".
The old rules of the game state:
1. There is no such thing as free advertising.
2. Only big corporations can afford big advertising campaigns.
3. The more people you reach, the more expensive the advertising.
I could probably go on but let's leave it at those 3 rules to keep things simple. It is important to understand that for the mainstream media these rules are pretty much still in effect and that most decision makers in organizations are so conditioned to this set of rules that they automatically transfer them to any and all types of media - including the worldwide communications network!
However a good number of fairly young organizations apply a new set of rules - some with tremendous success. The new rules of the game simply state:
On the worldwide web.
1. ...advertising can be free.
2. ...anyone can afford advertising campaigns because they are either free or very inexpensive.
3. ...you can potentially reach as many or more people than with the mainstream media.
It seems that the younger generation has it easier to understand and play the game by the new set of rules because they don't have to overcome the obstacle of unlearning the old set of rules.
Few people seem to grasp the fact that something that comes for free or for next to nothing can have a great value. Perhaps another drawback is that playing the game has become so incredibly easy that some people don't take it seriously. Here is a short list of how to play the game:
1. Have plenty of relevant and frequently updated content on your website. This will not only help your search engine rankings but will also increase your credibility and exposure within your target audience.
2. Post relevant content on blogs. Vertical and horizontal online content generates traffic. It's as simple as that.
3. Write press releases and submit them to online and mainstream media outlets. On the internet, you are the publisher! You are no longer depending on the media, hoping they'll pick up your press releases.
4. Create and post audio - or even better - video content. People love web video! There are plenty of video sharing sites out there which host, index and share your video for free. Take advantage of it. "Air" your own TV style commercial - absolutely free!
5. Run email campaigns. A great way to directly contact your target audience with announcements, promotions and special offers. Unlike traditional direct mail campaigns, this doesn't cost you any postage AND your email managing system lets you track the success of your campaign (number of email opens, click through rate etc.).
6. Write and submit articles and/or e-books on your subject. Share (and automatically promote) your expertise! Search engines are constantly crawling the web for content. Make yourself available so your potential customers can find you.
7. Make all of the above interesting from your target audience's point of view. You already know your target audience. What are their needs and wants? Where do they hang out? What appeals to them? These considerations will largely determine your writing style, use of keywords and the look and feel of any visuals. Have fun!
Labels: No Budget Advertising
Successful, Free Advertisement
Unfortunately everyone is not entitled to free advertisement therefore you need to get your own individual advertisement, Here is the process!
You want advertisement and a lot of people do as well. So how can we use this? This is how: we design a flyer, Brochure, poster or leaflet then we sacrifice 10% of our advertisement and find other businesses which would like to use that space.
You then need to be able to know the figure that you will need to cover the cost of there feature of advertisement on your brochure, flyer, poster or leaflet. If you do feel confident then you could be able to make a profit out of the advertisement. Here are your main steps:
* Choose you advertisement!
* Design your choice leave 10% free
* Have the advertisement and the quantity you require calculated.
* Find a sponsor
* Order the advertisement
This process will allow you to to gain free advertisement and a lot of success. There is a stage after the 'Order the advertisement' and that simply is that you should then go on and find places that your advertisement will be on display or distributed. How and where are really important and need to be well considered but when is more or less your choice.
In order to design your advertisement you have free options here they are:
* Design it completely dependently
* Emphasis on a already basic designed advertisement
* Or have it all designed by a designer.
You want advertisement and a lot of people do as well. So how can we use this? This is how: we design a flyer, Brochure, poster or leaflet then we sacrifice 10% of our advertisement and find other businesses which would like to use that space.
You then need to be able to know the figure that you will need to cover the cost of there feature of advertisement on your brochure, flyer, poster or leaflet. If you do feel confident then you could be able to make a profit out of the advertisement. Here are your main steps:
* Choose you advertisement!
* Design your choice leave 10% free
* Have the advertisement and the quantity you require calculated.
* Find a sponsor
* Order the advertisement
This process will allow you to to gain free advertisement and a lot of success. There is a stage after the 'Order the advertisement' and that simply is that you should then go on and find places that your advertisement will be on display or distributed. How and where are really important and need to be well considered but when is more or less your choice.
In order to design your advertisement you have free options here they are:
* Design it completely dependently
* Emphasis on a already basic designed advertisement
* Or have it all designed by a designer.
Labels: Free Advertisement, Successful
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