Business advertising

Why Is It That Only A Handful Do?
The market for copywriters, who can write mega-quick, money making emails, is HUGE.
There are literally thousands of business owners and online entrepreneurs searching for quality writers to provide this service for them.
But, quite frankly, most business owners have a difficult time creating timely, effective, money making emails. And here’s the reason why…
It’s because business owners are hoping, wishing and praying that what they have personally written, will sell. Or, that they’ve hired the wrong person to do it all for them.
It’s a proven fact (and it just makes total commonsense) that that the more NON INTRUSIVE contact a business owner has with their customers, the more the likelihood of greater profits.
So how then, can an online business owner take advantage of the phenomenal opportunity that email provides? And, taking into account that, up to now, sending email, is FREE!
What if I tell you that there are a number of secrets that you need to know? And, once you, or any person you’re looking to hire, can include these secrets into every future email that’s sent out, you can look forward to bumper paydays, again and again and again.
Here then, are…
7 Super Effective Email Copywriting Secrets You Must Use If You Want To Make More Money, More Quickly, More Easily… Starting Today!
1. Write Like You Talk
It’s no big secret that people respond to other people who are ‘just like them’. Or, who give the impression that they’re just like them.
Try getting into a convention room of lawyers and doctors and speaking to them in the ‘Oi mate, what’s yer fees like’… language. Odds are you won’t get a great reception, and… one thing’s for sure – you WON’T be asked back next year!
Same story if you’re trying to communicate to them in print.
However, if you ‘speak’ (write) to your audience in a language and in a tone that’s suitable, appropriate and has them thinking ‘ he’s just like us’ then, the flood gates of receptivity will be kept wide open for you where they’ll be listening to all you have to say, for as long as you want to keep communicating to them.
2. Don’t Bore… Entertain!
The common disease in business, and in life for that matter, is that we’re all turned OFF by anything and anyone that doesn’t hold our attention for long enough. We all detest those who … BORE.
Whether it’s TV, newspapers, books, videos, songs, sales letters and promotional literature, friends, family or relatives… it doesn’t matter. If it bores us, they lose us!
With emails, it’s really easy for our audience to switch us off whenever they like. We can’t allow that to happen, especially if we’re looking for healthy ongoing profits and the love and loyalty of an army of customers and prospects.
And look, when I say ‘entertain’ I don’t mean ‘clown funny ha ha’. I mean that you add zest, energy, a rush of adrenalin to your emails that will not only endear, attract and excite your audience, it’ll have them on the look out for whatever you’ll be sending them next
3. Don’t Ramble, Keep On the Straight and Narrow
We all have a little self-importance. The big problem happens when we feel that everyone wants to hear what we have to say, whether it’s meaningful, important… or not.
Out of courtesy, people do put up with it for a while, but, fairly soon they’ll mentally switch off and… will be tuning out of your communication frequency without you ever coming to know.
Well, there is one sure-fire way of finding out – SALES PLUMMET!
Most of us get turned off by ramblers.
The way to avoid rambling in your emails is to keep with the core thrust of your message and not lead people off into several different tangents. Most people have trouble concentrating on one thing at a time, let alone several.
4. Add Liberal Doses of Your Personality!
The Internet seems to generate online businesses that are generally perceived as nameless, faceless entities. There seems to be looming this ever increasing impersonal barrier.
And, that’s an especially important consideration when using email to communicate.
Saying that, there’s a simple way you can change all that and have your audience begging to hear what you have to say. Doesn’t it excite you that people can be hanging on your every word, wondering what you’re going to say next, what your opinions are, what you’re going to recommend?
If you’re using mainly text based emails rather than the all singing, all dancing multiple bells and whistles HTML format, you’re going to have to fuse your personality into your emails like never before. (With HTML based emails, you can create the illusion of personality, however believable it is)
People identify with a ‘personality’. Now I’m not saying that you have to be a Richard Branson or a Madonna. You be who you are and serve the marketplace you operate in, using your own unique personality.
Given a choice, we’d all love to receive communication and buy products and services from people with spark, energy, with authentic adrenalin… than with those with, weak, uninteresting and lacklustre personalities.
5. Include a Reason for People to Respond to Your Emails
With writing and sending emails, it’s important to give people a reason for responding.
There are times where you’ll send information and education based emails. Though, there are more times when you’ll want to send selling or ‘offer’ based emails.
It’s then when you’ll need to be clear in your communication as to what you want the reader to do next. Whether it’s to pick up the phone and claim their gift, send for a report, go to a webpage, download the latest whitepaper, fax for details, look out for a series of emails, buy the product…
Whatever it is you want your recipient of your email to do, you must be clear and succinct in delivering that instruction for there’s no earthly reason to get people to read your emails without asking for some sort of action, some sort of response.
6. Break Up Your Email into Digestible Blocks
It’s easy to get carried away when communicating by email. I mean, it’s somewhat contagious. We can write for pages on end, and all of it can be highly relevant, extremely targeted, and extraordinarily timely.
But… there’s no joy for the reader when they’re faced with a multiple tower blocks of email copy that goes on forever, where there’s no relevant paragraph breaks, no eye relief, no ease of reading.
I don’t know if you know it but the brain digests information in small, bite sized pieces.
If you look back on your school days, we were told how to remember the spelling of a long word… do you remember how it goes? Well, they tell you to break the word up into small chunks and then remember each chunk.
With email, it’s absolutely the same – break it down into bite sized pieces.
You don’t want people leaving your message to the side, rubbing their sore eyes with no intention of ever responding to your crafted email masterpiece.
7. Go Back and Check What You’ve Written!
It’s easy to be in the zone, typing your email as fast and as furious as your fingers will let you. And, it’s easy to get so pumped that you click the SEND button without ever checking what you’ve written.
In some instances, that could spell DISASTER.
Saying that, there are a handful of copywriters and business owners who simply type their emails in a stream of free flow consciousness…and… without editing, without reviewing, without giving it the once over – they send it… and it still brings in the dough!
It takes a certain amount of expertise to get your email copywriting skills to those levels. However, until you reach that level of expertise, it’s good to give your emails a proofread.
When you do, you can eliminate the howlers, the gremlins, the grammatical bloopers and can smooth it all out so your emails read like your audience is on the top of a greased slide – WHOOSH!... and, they had a great experience also!
Final Thoughts
Staying in constant touch with your prospects and customers is vital. Email is the essential tool to help you do it. Effective copywriting is the skill that’ll make your emails profitable.
Whether you do it yourself, or hire someone to do it for you, you’ll find that having a successful online business is dependent on writing effective emails. And, once you’re in possession of this skill, you’ll own the keys to making today, tomorrow, the future… an extremely profitable one