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Thursday, April 26, 2007

 

It is So Easy to Make Use of Business Cards to Advertise your Business

It is so easy to make use of business cards to advertise your business. They are so inexpensive if you design and print them yourself and they can be very good little advertisements for your business.
Never leave your home without your cards so that you will always be ready to give one to someone you meet who you would like to introduce your business to. This is the way to make people aware of your store in the area. You want people to visit your premises so that they can become your customers. Every time you give someone a card you are telling them about the product or service you provide.
These cards are for advertising so make sure that is what they are doing. Take trouble with the design and make sure that the name of your company is in the largest font in the middle of the card and all your contact details printed clearly in one corner. Do not stop there the card has a back as well. Use this side for advertising your special offers and discounts. If someone dropped this card and it fell with a blank side up it will be lost to you, whereas if it was printed on both sides it would probably be picked up again.
Have these cards printed as attractively as possible, remember they are the billboards of your business and you must feel proud of them. The most important part is distributing them to the public so that they will be eager to visit you store or place of business.
Once you have decided to advertise your business with business cards you will have to plan your distribution campaign. The best places to start are where you would find a lot of people. The local shopping malls, car parks and train and bus stations are good places to distribute your cards. Hand passers by a business card with pride and they will warm to your attitude and be glad to take a card from you. Many of these people will keep the card and visit your place of business whenever they can. You are striving to get good customers and this is what it is all about.
Make a habit of leaving cards behind wherever you have been in public places. Restrooms are good places to leave a couple of cards in a conspicuous place. There will be someone who will pick one up and read it and possibly visit your premises.
You should think about having your business cards professionally printed so that the end product looks good and you can be proud of them. Let them experiment with colour for you and make the design different to the usual style you see every day. The public are more inclined to take note if something is eye catching and interesting.
Add more appeal to your cards by magnetising them. You can paste a little magnet at the back of each card and they will immediately have more status as they will be taken home by the receivers and put on fridges in many homes.

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