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Monday, April 16, 2007

 

Most Businesses Make Use of Business Cards

Most business and professional people make use of business cards to introduce their businesses to their clients or patients. These serve a double purpose as they are a reminder of what the person does for a living and where they can be contacted when necessary. By utilising the backs of your cards either for writing in the date of the next appointment for you client or patient or noting your special offers and discounts you are making them twice as valuable to the recipient.
Regularly think up new ways of advertising as the space you have at your disposal is so limited. Change these offers so that your cards do not become stagnant. Your cards could be designed and printed at home to make them more cost effective. Make them attractive and colourful so that they will be eye catching to the passers by.
The main thing is how you are going to distribute them. You need to do this in the busy spots surrounding your premises. Shopping malls, train and bus stations and car parks are good places to start. The ideal situation is to make your business known to the people in the area of your store or place of business.
Make a point of always leaving a card in a conspicuous place when you have been in any public place. There will always be someone who will pick one up and read it and hopefully take it home with them. You have to be constantly thinking of ways to get your cards into the hands of the public.

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