Welcome to Business advertising
Thursday, April 5, 2007
Print Advertising and the American Shopping Culture
Print advertising is alive and well, perhaps better than ever according to new reports conducted by MORI Research. You might be shocked to hear that. Did you know that approximately 70% of adults have used a newspaper insert in the last 30 days to make or plan a purchase?
Newspaper inserts and direct mail advertisements are a staple of the American shopping culture and are welcomed into American homes. When was the last time you actually read the Sunday paper without becoming side-tracked by the colorful print ads and amazing offers?
You’re not alone. American adults cite news over advertising as the dominant reason for buying or reading Sunday newspapers (51% over 31%). This means, however, that advertising is very important for a large segment of readers. That’s millions of consumers actively reading print advertisements. With these staggering facts in mind, it is easy to understand why each week the large corporations and small businesses in your area spend thousands of advertising dollars sending you ads via newspapers and direct mail pieces. Review the list below and ask yourself if your business should do a better job with print advertising.
Industries Benefiting the Most from Print Advertising:
•Pizza and Takeout Restaurants
79% preference for adults who ever read or look at newspaper advertising inserts
•Department Stores/Clothing/Retail
72% preference for adults who ever read or look at newspaper advertising inserts
•Discount Stores
66% preference for adults who ever read or look at newspaper advertising inserts
•Electronic Retail Stores
54% preference for adults who ever read or look at newspaper advertising inserts
•Home Building Centers
57% preference for adults who ever read or look at newspaper advertising inserts
•Appliance Stores
44% preference for adults who ever read or look at newspaper advertising inserts
•Office Supply Stores
39% preference for adults who ever read or look at newspaper advertising inserts
•Cell Phone Stores
19% preference for adults who ever read or look at newspaper advertising inserts
Newspaper inserts and direct mail advertisements are a staple of the American shopping culture and are welcomed into American homes. When was the last time you actually read the Sunday paper without becoming side-tracked by the colorful print ads and amazing offers?
You’re not alone. American adults cite news over advertising as the dominant reason for buying or reading Sunday newspapers (51% over 31%). This means, however, that advertising is very important for a large segment of readers. That’s millions of consumers actively reading print advertisements. With these staggering facts in mind, it is easy to understand why each week the large corporations and small businesses in your area spend thousands of advertising dollars sending you ads via newspapers and direct mail pieces. Review the list below and ask yourself if your business should do a better job with print advertising.
Industries Benefiting the Most from Print Advertising:
•Pizza and Takeout Restaurants
79% preference for adults who ever read or look at newspaper advertising inserts
•Department Stores/Clothing/Retail
72% preference for adults who ever read or look at newspaper advertising inserts
•Discount Stores
66% preference for adults who ever read or look at newspaper advertising inserts
•Electronic Retail Stores
54% preference for adults who ever read or look at newspaper advertising inserts
•Home Building Centers
57% preference for adults who ever read or look at newspaper advertising inserts
•Appliance Stores
44% preference for adults who ever read or look at newspaper advertising inserts
•Office Supply Stores
39% preference for adults who ever read or look at newspaper advertising inserts
•Cell Phone Stores
19% preference for adults who ever read or look at newspaper advertising inserts
# posted by gopi @ 6:16 AM 
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