Business advertising

With the growing popularity of e-books (electronic books) and the convenience of surfing the web, printed books are having more and more competition. They are not only competing with other printed books but with books that are digitally available as well. Add this to the rising cost of book printing and book lovers are likely to bear the price for all these.
So here are some tips on how to be taken off the shelves and be picked up by those that are still loyal to the written form.
Choose a book design that would truly represent what is inside it. Don’t place an image that does not have anything to do with the content of the book. You can be as subtle as you want with the image but still try to make a connection between the design and what the book is all about.
Try to be as consistent as you can in terms of design and fonts. If you are planning to publish a series of books, strive to be constant in your design to be able to create a sense of familiarity to your readers. If you are used to using two-colored inks on your books, do so with all your books so that your readers would know even from afar which books you wrote. And try to minimize the number of fonts that you are using and make the sizes as uniformed as you can.
Carefully think about the title of the book. This could make or break the launching of your book. Aside from the design, the title would give the reader an idea on what the book is all about. Most book lovers also depend on the title if the book is worth reading. Most titles only consist of 2 – 4 words and this is much more effective than using a whole phrase. This creates intrigue and mystery on what the book is all about.
Stick to one genre and limit it to two if you want. Your style of writing would be evident with any literary piece that you write. If you do choose to focus on one genre, make sure that it is your own choice and that it is what you want to write about. Focusing on a genre would help you create a following of your own. There are writers that can write on two separate genres, if you are one of these, you may want to use a different pen name to avoid skepticism. Most people can be very skeptic when they see the name of a writer they know that writes fiction and then found out that the same writer writes romantic novels as well. This can start a comparison between your works and thus the decline of the other genre.
Find a reputable book printing company that would help you in publishing your book. If you are still a struggling writer and still trying to create a name in the industry, you may want to get the services of small printing companies first. A company that can assure you of high quality output at a minimal rate for a small volume printing. Because if you have limited budget, you may want to test the waters first and print at a minimum.
These are just some ways for your book to be taken off the bookshelf. A big portion of it still depends on the content of the book and how well it is written. Because however colorful and beautifully designed your book is, if what is inside wouldn’t match it, it would seize its purpose.