Business advertising

Marketing gifts are an excellent way to spread the word about important issues and ideas in your community. While many promotional gifts companies focus on the business world, there’s a very definite place for marketing gifts in the arena of social awareness and public service. The same strategies and techniques that work to build brand awareness for companies can work to raise awareness of social and other issues. Here are a few ways that marketing gifts can help raise awareness about your important issues.
Promotional T-shirts A recent study showed that children who see a media hero or sports figure wearing a promotional t-shirt bearing a public service message are far more receptive to that message. Mount a marketing campaign featuring a local role model wearing a promotional t-shirt bearing your message – and give away identical t-shirts as marketing gifts in the service of spreading the word.
Send Out Your Message in an Eye-Catching PackageGetting the media in your corner is important. Package your promotional message in a container that does double duty as a marketing gift – a nice padfolio with the campaign’s logo imprinted on it, perhaps, or a socially conscious “green” folder.
Put Your Message Out ThereTake advantage of opportunities to spread the word. Street festivals, health fairs and media events all present opportunities to spread your message via personal contact and distributing marketing gifts that carry your logo, contact information or public service message.
Choose Marketing Gifts that Support Your MessageDon’t undercut yourself by choosing incompatible marketing gifts. If your message is about being physically fit, give out pedometers with a “walk smart!” type of message printed on them. If it’s an anti-smoking campaign, consider custom designed air fresheners as marketing giveaways. There are hundreds of products that can provide a clever, memorable tie-in to your public service campaign.
Stand Out in a CrowdUse promotional polo shirts or t-shirts to brand your staff at festivals and fairs. They’ll be easy to spot, and will present a neat, professional appearance. As an added bonus, the shirts can serve as thank you gifts to volunteers who help staff your table or spread your materials at events.
Blanket the Town with Branded ItemsYou can create a big buzz and gain high visibility with relatively little expense if you target the youth market with marketing gifts that are fun. Frisbees, yo-yos, flying discs – just make sure that they’re all color and logo coordinated so that they’re recognized wherever the crop up.
Marketing gifts aren’t just for big business. Non-profits and public service agencies have been using them for years to spread their messages and their works. Learning how to target your market and motivate them to act using marketing gifts and tactics can help advance your cause.
By browsing the internet you will find a whole host of promotional gift suppliers who offer a wide range of marketing and promotional items to suit any budget, including yours. If you’d like assistance, advice or professional guidance in choosing appropriate marketing gifts for your PSA, don’t hesitate to contact one of their experienced account managers.