Business advertising

Promoting your business with marketing gifts and promotional items is a year round effort, but the warm weather brings out so many new options for reminding your customers and target markets of your name and presence, that warm weather marketing gifts deserve a special mention. As you head into the spring and summer months, consider the type of marketing gifts that your customers might especially appreciate and target your campaigns around this.
Baby, It’s Hot Outside! When the sun comes out and the heat kicks up, keeping cool is the number thing on everybodies mind. Take their minds off the heat and onto your business with marketing gifts designed to keep the heat at bay. Some ideas? How about a brightly colored portable travel fan with your company’s logo printed on it.
There’s no better place to be in the heat than sitting next to something nice and cold – like a cooler bag or cooler rucksack packed full of icy cold beverages just waiting to be popped open. While you’re at it, might as well toss in a bottle opener so your customers can get to the goodies.
Active Promotional Marketing GiftsSpring and summer bring lots of folks out into the sun to exercise and enjoy the weather. Cater to their thirst – because you know that they’re working one up – with a sports bottle printed with your logo, slogan or business name. Make it one that’s easy to carry along, and you’ll get the added benefit of extra exposure on the streets.
Speaking of exposure, there’s a lot of that going on down on the beach and at the shore. Send your business along on holiday with your customers when you give them a great customized promotional beach bag to tote their stuff in. Your name is sure to get around – and that’s the whole purpose of the exercise, right?
Warm Weather GearYour customers will be stripping down to their shirtsleeves, so consider giving them something a bit cooler to wear. Lightweight promotional t-shirts, corporate polo shirts and tank tops will let them display their skin – and what’s more your logo. And because the summer evenings can still get a bit nippy, you could add a lightweight spring jacket into your marketing gifts mix. Don’t forget a baseball cap emblazoned with your logo on it – with a nice duckbill to keep the sun out of the eyes and off the face, or a very cool pair of branded sunglasses in a very hot fashionable color.
Summer is a great time to step up your marketing and promotional campaign. With folks out on the streets and in the parks, you’ll have plenty of fantastic opportunities to practice a little guerrilla marketing. You’ll also find lots of street fairs and summer festivals that you can take a booth at to publicize and market your business and products. Don’t fall into the trap of letting your marketing take a summer holiday. Ensure that your marketing gifts work hard for you to really heat up your advertising campaign.