Business advertising

Squeeze Pages
Usually when potential business associated meet they shake hands, exchange business cards and discuss their businesses. On the internet, however, it is very different. Potential customers can view your website and all your contact information without even meeting you. This is where you may want to use a squeeze page.
When someone views your squeeze page it prompts them to leave their contact information behind. If this is not done you may end up losing a lot of profitable business relationships because you do not know the prospects name or know how to contact them. In order to develop that one on one relationship with a prospect a squeeze page is a great solution.
In order to get people to leave their information, so you can get to know them, you should offer something of interest. A free e-book is a good choice to offer as a gift for leaving their contact details. People want to know that they are getting something in return for leaving their names and email addresses.
There should not be any out going links on your squeeze page. If you do have any, they should be in smaller print at the bottom of the page. Entering contact information should be the only thing a prospect can do on your squeeze page. Putting banners, pay per clicks or pop ups on the page should be avoided. Provide enough information to peek the interest of the prospect and offer a free e-book download.
Auto Responders
Most auto responder services come with an option to design an opt in form so that makes it a lot easier to make one. Make the submit button compelling enough to get the customer to act. You can change it when designing the form.
In order to create your opt in form for your auto responder follow the directions or video tutorials provided by your auto responder service. After you have created the form add it to your website so that you can begin building a list. Some people may prefer to sign up using email. In that case have an option for them to send a blank email to a certain email address. As the saying goes, the power is in the list, so have a couple options available in order to get as many subscribers as possible.
An opt in form is a great addition for any website. You can offer a newsletter or e-course if the prospect provides their information. Set up the auto responder with information, articles and freebies to be sent out at regular intervals. As long as the prospect stays subscribed you can offer them anything you want without being accused of spam, just make sure there is an unsubscribe link at the bottom of each e-mail.