Business advertising

Everything we need to succeed in business has already been created. I know this is a bold statement but unfortunately it’s true. So it’s up to us to use our imagination to expand what already exists in the realm of the advertising world. We need to be creative with our marketing campaigns in order to catch and keep the attention of our potential clients and leave an indelible impression in their minds. If they can’t remember who we are or what we’re selling, they just won’t buy it – period.
Let’s talk about imagination for a moment. Just having a solid knowledge base about your clients or products isn’t enough. Without including a healthy dose of your own imagination into the equation, your ads just become empty words scratched on paper or heard over the radio or television. Imagination is really the offspring from our thoughts. If our minds are always picking up on different vibrations and remaining open to new ideas, it’s important to capture these diverse thoughts on paper so we can utilize them later on in our business.
Yet if you also forget to incorporate a sense of creativity into the equation to set you apart from every other Joe Blow on the block, your business stands to get lost in the crowd and become just another negative statistic.
Here’s an example of what I’m talking about.
Joe is trying to sell his house which needs some repairs. He keeps repeating in his mind that he just wants to get rid of the property and isn’t using any imagination in his sales pitch. His mindset of negativity is directly affecting the outcome of his sales brochures and advertisements. Instead of listing it as a ‘fixer upper’, he could have used more positive and vibrant words such as “excellent opportunity to make some extra cash”; a “fix and flip” venture; “renovator special” or “selling well below market value”. These phrases would generate a larger amount of positive interest in the property and most likely have helped it sell faster by using more creative imagery words.
Imagination is the creative mind constantly thinking and coming up with innovative ideas all the time. You’re merely shifting or renovating an ‘old’ concept into a ‘new’ idea. The primary function of the creative part of your mind is to organize your imagination and manifest these new thoughts into reality. If you can combine the power of your imagination coupled with the action of the creative part of your brain, you will be able to implement the “WOW” factor into your business. This will ultimately set you apart from your competition, which is still obstinately clinging to the old tried and true methods of running their business often with limited success.
Everyone has heard the expression “If you don’t use it, you’ll lose it”. If you can see what other people are missing, chances are you’re thinking outside the box and utilizing your imagination quotient well.
Try flexing your imagination this week and come up with one short slogan or sentence to describe your business/product that is totally outside your normal mode of advertising. You may be pleasantly surprised at what your mind is able to create once you remove the roadblock of sticking to your cushy comfort zone.