Business advertising

With the boom of the Internet, online advertising is getting increasingly popular; there are now so many ways to do it. Not to mention it being the cheapest and easiest way too. However, it doesn’t matter how you advertise. What is most crucial to online advertising is getting seen, and noticed.
Classified advertising has got to be the easiest, cheapest, and with the best ROI (Return On Investment) form of online advertising. Advertising with well known sites providing classified ad service (e.g. Craigslist.org, USFreeads.com, and Ablewise.com) will definitely provide a boost in your ROI. But that is only one of the steps in achieving your advertising goal.
An equally important factor that must be considered is your viewing audience. If you try to sell a dog to a person looking for automobiles, naturally there would be no interest in your ad. Placing your ads in the most accurate category will greatly enhance the chances of your ad getting seen as well. But what is really needed, is to know how to write a good ad.
The four core elements of a good ad are Attention, Interest, Desire and Action, codenamed “AIDA”.
Attention: This is extremely important. You will need to get your audience’s attention. The best way to do this will be to write a good ad headline. With the correct words, a headline can be made attractive, and generate users’ attention. A point to note: do not use all uppercase alphabets (or other ASCII characters other than normal alphabets or numbers e.g. lots of exclamation marks or asterisks). Your audience will know it’s just a gimmick to catch their first-glance.
Interest: You will need to generate interest via your ad description; else your targeted audience would not bother reading through your ad. State what your product or company offers that your competitors do not, or what makes your product stand out from the rest.
Desire: You must stir up the desire to buy your product and/or service. Extol the virtues and benefits that can be gained from buying your product.
Action: Finally, after going through your ad, get your audience to take action. Provide details like a contact number, postal address, an e-mail address. The more details that are provided, the more trustworthy you will seem.
Lastly, do not attempt to compose a composition or write a book with your ad. Keep your ads short, sweet, and interesting. Most people wouldn’t bother reading through an entire ad if, at first glance, they see a mass of words.
It is also necessary to track the performance of your ads. Sites like Ablewise.com have good built-in performance tracking tools for your ads, which makes tracking a breeze. Tweak your ads bit by bit (e.g. changing keywords in ad title), and see which version gets the best results. This way, not only will you get better results for your ads, you will learn what makes your audience tick, and be able to write better ads in the future.