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Monday, October 15, 2007

 

Will Magnetic Marketing Help or Hurt My Lawn Care Business?

If you're a lawncare specialist, you could always use more business. Customers move, change jobs, and disappear for all sorts of reasons. You continually need to find new clients to take the place of those who leave - even when you're the best lawncare there is. It's simply not enough to do a great job -- you have to determine a way for prospects to understand that you're a great lawncare specialist and how to find you. One of the best ways to handle this marketing/advertising need is to invest in a set of high-quality magnetic signs.
Give me a moment of your time to understand how magnetic signage can bring you more business, and picture your lawncare business enjoying the benefits:
1. Your magnetic vehicle signs will generate immediate response. You don't need to wait for printing and distribution like with yellow pages or magazine advertising. With a carefully constructed marketing message, you'll get calls immediately. Many of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid. How's that for fast? The magnetic signs absolutely bring in the customers and they will pay for themselves in no time.
2. When a next-door neighbor sees your sign, they assume you're worth the risk. Since someone just like them has has hired you, they'll just work directly with you and save time. Quite a few of my clients have ended up getting asked to come next door to give an estimate while they’re delivering an estimate to their neighbor.
3. Magnetic signs are a one shot expense. After purchasing your magnetic signage, they're all yours. Unlike most other advertising, there's no need to keep paying month after month to keep the customers coming in. Simply by doing the driving you already do or keeping your truck parked in a good location, you are putting your company name in front of people who are most likely to use your services.
4. The signs are removable. Today, community associations limit the kind of advertising allowed in their neighborhood. Since you can easily remove your magnetic sign - you instantly solve the problem. Just take your magnetic sign from your truck, and you're good to go.
5. With attractive and well-composed magnetic vehicle signs, your company stands out from the rest and get noticed. The key to this is spending time working out layout of your truck signage. You need to work with a magnetic sign maker who will partner with you to create an effective marketing message. You are an expert at lawncare, and you need to partner with a magnetic sign maker who is an expert at landing you more clients. Request and review a proof before your signs are complete.
6. Your signs are easy-to-care for and last a long time. Simply follow the directions your sign maker provides. Every two months or so, the magnetic vehicle signs ought to be removed, washed with a mild detergent, and then air-dried. A number of my clients have had magnetic truck signs for years that look as great as they did when they were made.
7. This is an excellent, cost-effective tool for attracting customers. Magnetic truck signs are so much cheaper than nearly every other form of advertising. The cost of a couple of magnetic signs will only be about $80 - that's far cheaper than yellow pages or newspaper advertising.

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