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Wednesday, November 21, 2007
Craft Compelling Copywriting with WOW Factors Instantly
Compelling copy moves traffic. Come to think of it, compelling copy STOPS traffic. Have you ever seen a billboard that captivated your attention so intensively that you HAD to stop and read it? Your desire to STOP and read that billboard took precedence over your desire to get where you were going. In fact, your desire to read that billboard took precedence over the urgent matter at hand, your personal safety while behind the wheel of a car!
Whether the billboard copy was spun over the naked body of a resting feline or simply black and white "Gotcha" the results were the same, you were COMPELLED to take action!
If you're new to the Internet (WHERE have you BEEN?) you may not have stumbled across dynamically compelling copy that had you grabbing for your credit cards yet, but I'm betting there will come a moment in time when you can't resist. Get out the plastic, darlin' you're doomed!
These three simple words control every person in your audience (and mine). Learn how to use them and get what you want from the Internet.
Emotion:
People are reactive by nature. When they feel deeply, they respond readily. If you can appeal to their inner child and give them the ability to trust you, feel secure, and cared for you've got half the battle won. Simply grab your readers by the emotions and breath life into their weary bodies. They'll follow you anywhere.
Money:
Spend it, save it, or make it, your readers all NEED money for survival. If not, they're in the wrong place at the wrong time. You NEED to focus on their money needs. Do they desire to spend money on what you have? Save money with what you offer? Or make money on the opportunity you present?
Love:
Admiration, respect, trust, hope, faith, adoration, touch... It's all right there in that four letter word! No wonder your mama washed your mouth out for using those four letter words! But wait!!! This one isn't dirty. Nope, it's refreshing, revealing, and required. EVERYONE needs to feel loved. Give your readers this message and you've got their attention for life. Satisfy their need to be touched and they're yours! You own them.
Whether the billboard copy was spun over the naked body of a resting feline or simply black and white "Gotcha" the results were the same, you were COMPELLED to take action!
If you're new to the Internet (WHERE have you BEEN?) you may not have stumbled across dynamically compelling copy that had you grabbing for your credit cards yet, but I'm betting there will come a moment in time when you can't resist. Get out the plastic, darlin' you're doomed!
These three simple words control every person in your audience (and mine). Learn how to use them and get what you want from the Internet.
Emotion:
People are reactive by nature. When they feel deeply, they respond readily. If you can appeal to their inner child and give them the ability to trust you, feel secure, and cared for you've got half the battle won. Simply grab your readers by the emotions and breath life into their weary bodies. They'll follow you anywhere.
Money:
Spend it, save it, or make it, your readers all NEED money for survival. If not, they're in the wrong place at the wrong time. You NEED to focus on their money needs. Do they desire to spend money on what you have? Save money with what you offer? Or make money on the opportunity you present?
Love:
Admiration, respect, trust, hope, faith, adoration, touch... It's all right there in that four letter word! No wonder your mama washed your mouth out for using those four letter words! But wait!!! This one isn't dirty. Nope, it's refreshing, revealing, and required. EVERYONE needs to feel loved. Give your readers this message and you've got their attention for life. Satisfy their need to be touched and they're yours! You own them.
# posted by gopi @ 8:03 PM 
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