Business advertising

Promotional Products Conundrum
Ever since the caveman gave away his first embossed commemorative matchbook, business have been looking for ways to build a brand.
Caps, pens, mugs and squeeze balls have literally flooded the market with hopes that you can brand your product, service or company by simply placing your logo or a cute little saying on them. Of course, you would hand these out to your friends, customers...really ANYBODY who you met with the hopes dreams and prayers that eventually they would become a customer out of yours.
Shotgun Marketing
Utilizing this approach to marketing your business is similar to using a shotgun to hunt mice....you know if you aim in the general direction and pull the trigger you're bound to hit something.
Right? You will hit something won't you?
Truth be told, the days of shotgun marketing are over. Welcome to the 21st century. Nowadays, we use lasers.
Laser Guided Marketing
Laser guided marketing is simply the ability to specifically target (really grab) your customers attention. Think those pens of yours really grab their attention?
They would if they linked ink all over them! But...since they probably don't, they most likely sit in the pen holder on their desk.
I know the ones I receive do.
What you really need to do, in order to market your service with maximum effectiveness, is to link your product to something the recipient loves...better yet, craves.
What does everyone crave?
The answer is obvious....it's food. Everybody loves food. Now, how you go about linking your product/service with food is crucial.
Taking food on salescalls really gets everyones attention in the office where they are dropped off, as well as results.
When your sales force drops off donuts, cookies, candy and other treats on their morning, lunch and afternoon visits not only are they leaving treats behind...