Business advertising

There are now many ways to promote your website online, but the traditional method of paid advertising is still a great way to generate targeted traffic and get customers buying from your site. The possibilities when it comes to advertising online include traditional ads on third party sites, pay per click advertising, and co-registration.

Advertising on third party sites

Paying to place an ad for your business on a third party site is still an effective way to generate traffic. You could use a banner across the top of a page, a sidebar down the side of the page, a pop up ad or floating ad that appears in a separate browser window, or a simple text link to your site incorporated into the third party text.

Although these types of ads can be very effective, they all have certain drawbacks. Web users are so used to seeing banner ads, so they tend to be ignored. Sidebars are generally quite expensive as users can still see them even when they scroll down through the webpage.

Pop up and floating ads will certainly get the users attention, but many people find them annoying and just close them down as quickly as possible. Text links can frustrate customers who don't realize they will be taken to another site when they click on the link. As you can see, deciding on an effective form of third party advertising can be tricky, and you want to be sure you are making the right choice before you make that capital investment.

Increase your traffic with pay per click advertising

The principle behind pay per click advertising is simple. You bid for your ad to appear at the top of search engine results for certain keywords, and on web pages that are optimized for your keyword, and then pay the amount of your bid every time a visitor is directed to your site by clicking on that ad.

Pay per click advertising has the advantage that it generates traffic much more quickly and effectively than traditional SEO methods, and if you word your ads well, the traffic should consist of well targeted potential customers. However, to bid on popular keywords that will generate a lot of traffic can be very expensive, and you need to ensure you select the right keywords to attract people who are really interested in your product.

Generate leads using co-registration

Co-registration is another form of advertising where you only pay for actual leads, rather than the advertisement itself. When a customer fills in a sign up or opt-in form for another website related to your own, they see a short ad for your site and are given the option to receive information from you. You pay a fixed amount every time a customer ticks a box to have their details passed on to you.

Co-registration has the advantage that you get highly targeted sales leads, because your customers have already expressed an interest in your product or business. The tricky part can be finding co-registration partners that have a website which is relevant to your business, without being a direct competitor.

Avoid the hassle and expense of paid advertising

If you can't decide which type of advertising might be the most effective, or the thought of setting up complex co-registration schemes leaves you cold, then you could try a system that manages all of your advertising for you. Forced money is a new online system that has been tested and is guaranteed to generate targeted traffic and a steady income, without you having to spend time and money on complicated advertising campaigns.