Business advertising

The promo gift market place is a wash with new and funky gift idea, so why is it that promotional coffee mugs are still one of the favoured marketing tools for many businesses and organisations? The answer lies in the fact that mugs are a practical giveaway that can be used for almost any business advertising. Along with that, their daily utility makes them a suitable gift. In this day and age when budgets are tight, mugs stand out also as a highly cost effective way for many to raise their business profile and brand awareness. Outlined below, are the top fundamental reasons that ensure mugs top the tree in the minds of many marketing professionals:

1. These mugs come in different types and styles, including china mugs, earthenware mugs, plastic mugs, and glass mugs. Virtually all mugs have a long shelf life, however if your target market is for example a school or a construction site where you may require something a little more robust then unbreakable plastic mugs should be your primary choice. If your aim is to portray a stylish image of your company, give away earthenware mugs. China mugs and glass mugs are the most favoured choice when advertisers are looking for an elegant corporate giveaway.

2. Customers are diverse by nature, and this factor must always be borne in mind when starting the process of selecting a promotional giveaway. To avoid disappointment, it is imperative that you do not gift a product that does not appeal to the recipient and therefore have a negative impact on your marketing activity. Imprinted mugs can remove all such doubts and worries because they are globally appreciated and used.

3. Mugs are renowned for their excellent print area which allows you to get a wealth of information on them including logos, brand strap lines and some details about the services that you offer. This is in sharp contrast to many promotional giveaways such as cheap plastic pens which only offer a limited area and such the branding opportunities are restricted.

4. Creating brand awareness is key to any successful business, so if you are visiting an exhibition, trade show or conference then promotional mugs are the perfect vehicle in which to achieve this goal. Why not fill the mugs with chocolates or similar confectionery items, and then give them to members of staff during the festive season.

5. Budget conscious businesses and organisations utilise mugs as an affordable way in which to promote themselves. You do not require a large budget to order imprinted mugs.

There is little doubt that imprinted mugs are imperative promotional tools that can give your company name an lasting presence in the hearts of your clientèle. Additionally, these top selling gift items are the ideal way to create profitable and create relationships with your business associates. Utilising promo mugs for your next advertising push is a great move and you are sure to see your sales figures rocket. Seize the moment now, and add your business branding to these stylish and winning business promotional gifts.

Labels: The Advantages to Your Business of Promotional Mugs