Business advertising

The promo gift market place is a wash with new and funky gift idea, so why is it that promotional coffee mugs are still one of the favoured marketing tools for many businesses and organisations? The answer lies in the fact that mugs are a practical giveaway that can be used for almost any business advertising. Along with that, their daily utility makes them a suitable gift. In this day and age when budgets are tight, mugs stand out also as a highly cost effective way for many to raise their business profile and brand awareness. Outlined below, are the top fundamental reasons that ensure mugs top the tree in the minds of many marketing professionals:

1. These mugs come in different types and styles, including china mugs, earthenware mugs, plastic mugs, and glass mugs. Virtually all mugs have a long shelf life, however if your target market is for example a school or a construction site where you may require something a little more robust then unbreakable plastic mugs should be your primary choice. If your aim is to portray a stylish image of your company, give away earthenware mugs. China mugs and glass mugs are the most favoured choice when advertisers are looking for an elegant corporate giveaway.

2. Customers are diverse by nature, and this factor must always be borne in mind when starting the process of selecting a promotional giveaway. To avoid disappointment, it is imperative that you do not gift a product that does not appeal to the recipient and therefore have a negative impact on your marketing activity. Imprinted mugs can remove all such doubts and worries because they are globally appreciated and used.

3. Mugs are renowned for their excellent print area which allows you to get a wealth of information on them including logos, brand strap lines and some details about the services that you offer. This is in sharp contrast to many promotional giveaways such as cheap plastic pens which only offer a limited area and such the branding opportunities are restricted.

4. Creating brand awareness is key to any successful business, so if you are visiting an exhibition, trade show or conference then promotional mugs are the perfect vehicle in which to achieve this goal. Why not fill the mugs with chocolates or similar confectionery items, and then give them to members of staff during the festive season.

5. Budget conscious businesses and organisations utilise mugs as an affordable way in which to promote themselves. You do not require a large budget to order imprinted mugs.

There is little doubt that imprinted mugs are imperative promotional tools that can give your company name an lasting presence in the hearts of your clientèle. Additionally, these top selling gift items are the ideal way to create profitable and create relationships with your business associates. Utilising promo mugs for your next advertising push is a great move and you are sure to see your sales figures rocket. Seize the moment now, and add your business branding to these stylish and winning business promotional gifts.

Labels: The Advantages to Your Business of Promotional Mugs

During company anniversaries, family day, inauguration or any other activities that need a company to be open to the public there is a need for souvenirs and giveaways. Koozies are perfect choice for such purpose. There are truly multiple reasons why companies resort to using koozie, often termed as cozy or coozie, as giveaways for special occasions. We have here 4 reasons; two of these are beneficial for the company and other two are for the clients.

1. Inexpensive and Easy to Manufacture. Unlike any other free stuff, koozies are cost effective and even cheaper when ordered by bulk. Aside from that, manufacturers and raw materials are readily available making it a good replacement for other stuff.

2. Company Promotion. Giveaways are some sort of 'walking advertisements'. These are advertisements beyond a company's reach, but there is an assurance that a company represented. With the logo printed on the item, a company is being promoted in every occasion and in every household.

3. Product Usage. More and more people are using koozies not just at home, but even in bars and restaurants. An indication that the more useful a giveaway is the more promotion it is for the company. Let us remember that once a giveaway is used, the company name is there. Good product coupled with good design will certainly give an impact not just on the product, but on the design printed.

4. Long Lasting. Koozies can last for a good three (3) years, not bad for promoting a company for three years without having to pay besides the cost of the item. Because of the benefit it brings, the item is often termed using the name of the company printed on it.

These are just few reasons why any company should resort to cost effective and long lasting souvenirs.

Labels: Business Promotion With Koozie

No matter what sport or what team you may be a fan of, today's Team Banners are nothing like the banners signs from the past. Today's Team Banners are like having a large picture of your team's name, slogan or mascot, but only much more vivid and personal. Sports Team Banners are high-tech and attract teams at a glance; these sign can be noticed for hundreds of feet in either direction.

The sports banners of yesteryear were simply made of vinyl or canvas ,and the graphics and letters were cut out on a special plotter or painted on the banner. Companies also had to resort to sketching or painting a mural on the fabric in order to get the message across.

But now, when looking for a Custom Team Banner, sign and banner makers can take your exact thoughts no matter what they are and place them on a banner of your choice and design. Whether it's a banner in the shape of a football, golf ball and tee, basketball, hockey, even swimming! The design possibilities are virtually limitless.

One thing to remember is that although technology has greatly advanced to the point that a custom sign and banner shop can upload your graphics to their special custom printer, and print on the material at a high rate, a quality Team Banner will take about two to three days to create where as In the past it would take about two to three weeks to create a high quality sports banners

However, this does not mean that you should wait to the last minute to start gathering ideas and placing the order for your banners or signs. Some people still wait to the last minute for a sign. and it is this procrastination that takes away from creating the graphics thus producing an inferior sign.

In conclusion, no matter if your sports team is for T-Ball, High School, College, or even if you're a pro sports fan, Team Banners are an easy , effective, and attention-grabbing way to advertise. In order for you to get an affective eye catching Team Banners, you should at a minimum have the basic info about your project ready before going to the sign shop to make the process easier and more enjoyable for everyone.

Labels: Team Banners - New Signs For Old Games

Advertising is crucial if you have something to sell. You are many different advertising methods, varying in price and effectiveness. Blenders are something that most people will need and use at some time or another. A lot of people like to upgrade their blender when a new one comes on the market, so you can take advantage of that fact also. Before you begin advertising, you should decide on the following factors.

1.) Target Audience

Who are you trying to reach through your ads? It is important to research your potential customers because this will give you better ideas about how to reach them.

2.) The Advertising Medium

You can advertise either online or offline. Advertising online is quite easy. You should create a good website which offers plenty of information on the product you want to sell. You can either set up your own website or pay somebody to do it for you.

It is very important to drive traffic to your website, else nobody will find it. You can advertise in your signature line on forums or write articles, focusing on the product you want to sell, including its features and uses. Make sure your articles do not sound like "hard sell" because this will put potential customers off.

You can broadcast if you prefer offline options but this can work out costly. If you are using radio or television, make sure your website address is repeated several times. Print medium can be very successful and you have the choice of brochures, catalogs and postcards. You can sell your blenders while promoting your website. Make sure your website address is prominently displayed.

In order to save money you can advertise locally. Classified ads, local cable networks and even bulletin boards at local businesses are great places to advertise your business. Perhaps you can create direct mail pieces to send to potential customers. If you do not have a mailing list, you can buy targeted lists from a variety of companies.

You might want to try banners, posters and flyers. Decide how to put your marketing message into words. If this is not your forte, you might want to hire a freelance writer to come up with a slogan and marketing message for you.

Remember that offline advertising is a long term investment. You might not get an initial response from this type of advertising but let the ad continue. The more often somebody sees your ad, the more likely they are to contact you when they need your type of business.

It is important to choose a good printing company. Your adverts are going to represent you so don't go for the cheapest company you can find and accept substandard work because if your posters are mediocre, nobody is going to trust your product.

Labels: Two Factors to Consider When Advertising the Usefulness of Blenders

Postcards don't have to be used to just promote a sale.

I get so many color postcards in the mail telling me about sales and upcoming product releases, but rarely for anything else. There's one particular company that I enjoy shopping at a lot who regularly gets postcard printing done. Now, pretty much every single postcard deals only with different specials or sales and never anything else.

Well, not long ago they moved into another building across town. I only found out about it when I went to the old store and saw the sign telling me where the new location was. During this move they were still sending out postcards to make sure their presence in the marketplace never faltered.

But here's my question: why didn't they send me a postcard telling me about the move and the new address? Postcards are just perfect for short to the point messages like this one, and would've saved me the time that it took to drive to the old location and then find the new one. A map could've been on the back of the postcard showing exactly where the new location was.

This is only one kind of message you can use for your postcards, and there are a whole slew of other possibilities if you're paying attention. Each business has several different things going on at the same time, many of which will affect the customers, and are often announced in newsletters or signs in the store.

A newsletter is a good source of information, true, but most newsletters are only going to get printed once a month at most, and more often only quarterly. Getting a newsletter done will cost you a lot more time and money than postcard printing, meaning you don't have the same level of control as to when you send those newsletters out if you can't pump that much money into it.

But with a postcard you can very quickly send out a brief message to your customers letting them know about anything important. There are a lot of details that people care about more than you might realize, and most people like to be kept in the loop when it comes to things pertaining to companies they regularly shop at.

Set up a system where you can regularly send out postcards for each important message you need to get across. I'm sure when you sit back and consider what all goes into a newsletter you'll see a variety of different announcements you can get to people a little sooner.

Given how cheap postcard printing is, it isn't as if this is a huge additional cost or anything like that. Most of it is really just about realizing that postcards serve a purpose beyond just sales and discount announcements. Use postcards to the best of their ability.

Labels: Keeping People Informed

It's not that easy to create your own brochures even if there are a number of brochure printing services that are available to you. Brochure printing services can help you by providing you with many options that you can use to create may different designs. However, these the same options make creating brochures very tricky. You need to choose which options are the most effective options that you will need and which options you will discard.

Also, dealing with different brochure printing services you need to have a firm grasp of the basics in what makes a brochure design effective and successful. Here are a few tips that will help you increase your target readers' interest in your brochure printing services:

Brochure improvement tip number 1: Use a great photo that best epitomizes the message and the brand image that you want to pass on to your readers.

A picture paints a thousand words and a photo in the cover will draw your audience and grab their attention easily. Also, you need to be focused and personal in your approach so that you can have a personal connection with your target audience. The better connection you have with your target audience will result in a better and more effective marketing strategy.

Your photo can be about anything or anyone. Just make sure that you connect with your audience. The more research you put into your marketing strategy, the easier it is to make a decision in which picture you can use in the brochure. For example, you may use a picture of the business owner, a loyal client, or even an expert in your business niche. Then you can add a product testimonial that will help you in making the most out of your brochures. It gives your product a sense of credibility and will make it more marketable.

You can also consider using phrases or taglines that will help you in generating reader interest in order for them to read your brochure and not throw them in the trash.

Brochure improvement tip number 2: A summary in the front cover is also a good idea

You should limit the number of words that you use when employing this type of strategy. A summary in the front cover works well when your target audience do not have the time to read the whole inside pages of your brochures and the summary in the front gives them enough ideas that will help them in making a decision about the product and services that you offer.

Brochure improvement tip number 3: Do not forget to provide a call to action in your brochures

Readers want to know what to do next after they are interested in your brochures so it is best that you include a call to action in your brochures. When you say what you want your target readers to do after reading your brochure, you effectively are making sure that you seal the deal and that you guarantee the sale.

Labels: Things That Can Help You Improve Your Brochure Printing Services

Four color printing is also known as full color printing. It is the process in which you can create different colors by combining four primary colors namely Cyan, Magenta, Yellow and black. Four color printing allow you to have prints that are lively and vivid. The products that you can produce with four color printing are:

• Business cards - these materials marketing materials will give you the ability to make a good first impression to potential customers or business partners. Printing your business cards in full color will make them look professional and of high quality.

• Brochures - these materials benefit from full color printing since the pictures in the brochures have the most effect when they are done in full color. Brochures done in full color are more vibrant and they attract more attention than dull looking materials without color.

• Flyers - since flyers are susceptible to being easily discarded and thrown in the trash can, you need to use full color printing to your advantage. Make immediate impact with your target audience so that they will keep your flyers and take interest in the product that you are selling.

• Catalogs - catalogs are not very effective when you do not use full color printing in making them. Using full colors will help in making n accurate representation of your products and services as well as making your products very appealing to many.

• Postcards - full color postcards are very important in direct mailing campaigns. When you use full color in your prints, you will create postcards that can persuade your customers into buying and availing of your products and services.

Options that you can do with colors:

• 4:4 - your materials are printed with full colors on both sides
• 4:1 - your materials are printed full color front but only black ink is used on the back
• 4:0 - your materials are printed full color front and blank back

However, there are several things that you must check first when you are using full color printing. These are:

• File types - be sure and check if the files you use are acceptable file types. The most widely used and highly acceptable files are: PDF, JPG, TIFF and EPS files. Also, always flatten multiple layers in order to ensure a smooth printing process.

• File size - the more colors you use means the larger the file size. The larger the file size means it is more difficult to upload. For files that are over 50 MB, you need an FTP server for faster and smoother file transfer.

• Resolution - even if you are using the full color printing process, the minimum standard resolution for every printing project is 300 dpi. Anything lower will make your images pixilated and blurry so always check if your images are in the correct resolution.

• Color Space Conversion - also, if you want to have accurate color representations, all your files should be in the CMYK color space. If not, expect your prints to have low color accuracy.

Labels: Things That You Can Do With Four Color Printing